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Should You Have a Video For Your Startup Business?

Yes. You should definitely have a video for your startup. The best business decisions are made not from your gut, but from carefully researched information. And the numbers around using video to market your business are pretty…

3 Video Marketing Tips to Turn Leads Into Clients

It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s…

3 Ways to Ensure Your Video Campaign Is a Home Run

By Hope Horner Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad…

3 Ways to Elevate Your Video Marketing Strategy

“Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days…

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Beyond Marketing: Using Video to Address Customer Concerns

The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered when it comes…

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