Yes. You should definitely have a video for your startup. The best business decisions are made not from your gut, but from carefully researched information. And the numbers around using video to market your business are pretty…
Taking a leap into your own entrepreneurial endeavor is hard. Bringing a legitimately great idea to life when no one knows who you are or why he or she should believe your claims about what you’re offering…
While online shopping has been around for a while now, it’s starting to become the preferred way to shop in America. The trend is based on the actions of the two largest age demographics: Sixty-seven percent of Millennials would…
It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s…
By Hope Horner Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad…
Videos are getting shorter and shorter, and that shouldn’t come as a surprise. If you’re like me, 10-second Snapchat videos of a friend’s pet, significant other, or dinner plate sometimes feel a tad long. If you look at…
“Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days…
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The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered when it comes…
If a picture is worth a thousand words, then video is worth more than a million. Unlike still images, video marketing has the power to not only showcase your brand’s personality and tell an authentic story, but…
You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I…
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