With so many types of marketing videos to choose from, occasionally, the differences can become unclear. What really is a commercial? What separates a how-to video from a crowdfunding video? Thankfully, we have experience with getting to…
Video marketing can feel like a different world, and making a commercial (online or not) can seem daunting. Do you want a brand video or product video? What’s the difference between pre-roll and a commercial? It’s enough…
As a video production company in Los Angeles, you wouldn’t think we’d run into communication problems at Lemonlight. We all speak the same language, right? But sometimes in video production, things aren’t always as straightforward as they seem.…
Here at Lemonlight, we love video marketing. But, do you know what else we love? Numbers. More specifically, numbers that show how great video marketing is. Below is a round-up of great and useful information you should…
So, you want to make a video? Great! Not only will you reap all these benefits, but you’ll have so much fun during the production process. (Actually, that’s our favorite part.) There are a couple of questions that you’ll…
It’s an uphill battle for small businesses these days. Consumers grow savvier by the second, and they have more purchasing choices than ever before. Gone are the days of setting up a window display to lure customers…
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