Ah, the beauty of YouTube. You wouldn’t know it based on its humble 300K views, but badday.mpg is actually one of the internet’s first viral videos. When the video started circling back in 1997, badday was shared…
As an agency or marketer creating content for your clients, you’re constantly thinking up creative ways for them to stand out from the crowd of competitors begging for their customers’ attention. At Lemonlight, we strive to create…
You’ve heard the term search engine optimization (aka SEO) a million times. But did you know adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true! Video…
Search ads and paid video distribution can be the holy grail when it comes to getting a lot for a little. Cost is usually minimal for search ads and, if a visit doesn’t turn into a sale…
When it comes to advertising your company using video content, what’s the first thing that pops into your head? A traditional television commercial? A comedic viral video hit? How about an explainer video that breaks down your…
Video has countless benefits to your ROI. From helping explain how a product works to providing the final information that can close a sale, video is one of the most effective mediums for communicating your brand’s messaging.…
Meet Lemonlight client Brumble Bikes! Rhode Island-based Brumble Bikes is a bike shop with a self-proclaimed focus on great products and services for road cyclists. In the video featured below, we took a seasonal spin to the…
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With video slated to make up 80 percent of all internet traffic by 2019, it’s no wonder video is one of the best ways to capture a user’s attention. But with so much internet noise, keeping a…
By now, you hopefully know you should add your video to your homepage. Putting your video on your homepage ensures you effectively communicate your message to your most top of funnel visitors. But there are so many…
Meet Lemonlight client ParTea! Massachusetts-based ParTea is all about their slogan: Infuse the booze. They offer blends of organic fruits, herbs, and spices packaged in tea bags to infuse in alcohol overnight. We had 30 short seconds…
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