By Hope Horner You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it.…
By Hope Horner As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display…
These days, more and more business owners are realizing that videos are an incredibly effective way to advertise their product or service. To ensure that you can make the most of this advertising mechanism, it’s important to…
Here at Lemonlight, our employees are one of a kind. Our Marketing Manager Lizzy Marlow is no exception! A Florida-born marketing guru, she’s a valued member of the Lemonlight family. Learn more about Lizzy in our Q&A…
If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this – #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags…
We’ve all seen commercials on television. One second, you’re watching your favorite drama, sitcom, or sporting event, and the next, you’re singing along to that annoying pizza commercial jingle, while simultaneously contemplating ordering pizza for dinner. If…
Have you ever been online shopping and ultimately decided not to make a purchase, only to find that the product you considered purchasing now shows up as an online advertisement every time you get online? From a…
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Everyone loves a great holiday commercial. We’ve all seen the incredibly touching, and often times admittedly tear-jerking, Mother’s Day commercials that begin to circulate the Internet this time of year. While many holiday commercials leave lasting impressions…
You have your perfect video that everyone is happy with! Now use it anywhere, at any time, for any reason. Your video can pay off infinitely in a variety of ways. Now let’s think about how to utilize your…
Videos are enticing People love to watch them. Online video is required for a successful modern marketing strategy, and it will only become more prevalent as years pass.
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