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Beyond Marketing: Using Video to Address Customer Concerns

By Hope Horner The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered…

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3 Ways to Optimize Your Video Advertising Strategy on Facebook

By Hope Horner Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last…

3 Brands That Have Mastered High-Converting Video

By Hope Horner If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved…

4 Keys to Creating the Video Ad Your Business Needs

By Hope Horner Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big…

Why You Need to Plan Your Video Marketing Strategy in Advance

By Hope Horner Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed…

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner If you’re not reaching consumers with video, you’re probably not reaching them at all. When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s…

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