The Corporate Videos You Need to Succeed

Pssst. Hey you. I don’t know if you’ve heard, but videos are everything now. If your business doesn’t have video, well, you won’t be in business for long. I know…when I say “corporate video” you think of the awkward sexual harassment video or the “how to flip a burger” training video. But corporate videos…

Do You Ever Feel More Like a Human ‘Doing’ Than a Human ‘Being’?

Entrepreneurs are notorious for making big sacrifices in pursuit of their lofty business goals. Even after finding success, many struggle to achieve that ever-elusive state of work-life balance. So, are entrepreneurial success and work-life balance mutually exclusive? The answer may depend on whom you ask. Elon Musk, legendary CEO of Tesla,…

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Modern Video Marketing: Navigating an Ocean of Possibilities

Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back when websites were the latest and greatest emerging marketing tool for reaching customers. Those cameras were a pain to lug around, you needed lots…

What Kind of Video Do I Need For My Business?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured!  You know you need a video for your business. But what kind of video is best? The answer depends on what you’re trying to accomplish. Below are a few options…

How Many ‘Hats’ Have You Tried on at Your Company?

As an entrepreneur, you probably feel as though you’re responsible for a million different aspects of your business. It’s your vision after all: You created it. Who else could possibly be better suited than you to make sure different areas are running smoothly? Well, it turns out the answer is a lot of people — but…

The Top 10 Reasons Your Business Needs a Video

If you want to reach people today, you have to deliver your message in a way that’s fun, informative and visually interesting. Video reaches people in a way no other medium can. Let’s look at the top ten reasons why you need a video to promote your business, product or…

Which Videos To Incorporate Into Your Email Marketing and Why

Many people create videos for their website and social media. But did you know that incorporating video into your email can really boost your stats? Simply putting the word “video” in the subject line will boost open rates by 19% and click-through rates by 65%. So, using videos in your email marketing is a no-brainer.…

Why Lemonlight?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured! Video content is important for your business. Even more important? Good video content. We believe that Lemonlight is the best place to get quality videos that showcase your brand, product,…

The Right Video Content for Your Marketing Funnel

A marketing funnel is the set of stages on a potential customer’s journey from the realization that there is a problem to solve to the first interaction with your brand to the ultimate goal: conversion. Adding video can help move potential customers through the marketing funnel faster and also make…

Vertical Is the New Black: 3 Aspects of an Effective Vertical Video

Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video content is consumed,…

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