Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
[Editor’s note: This article was updated on 4/24/21 to reflect updates to Instagram and TikTok’s approaches to captions.] For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought. It’s…
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Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…
YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
Loom is a video messaging platform—one that many brands have started using religiously since they started working from home. If you haven’t used it, the software allows you to record yourself and your screen at the same…
According to Neil Patel, 60% of marketers make a piece of content every single day. And for some marketers (this copywriter included), that number is much higher. So why do many companies invest precious resources into creating…
In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home.…
Call-to-action buttons (CTAs) serve a critical function in your marketing strategy. After all, every piece of content you create should be designed with a specific purpose in mind—an action you’d like your readers to take after engaging…
What Is Shoppable Video? Shoppable video is video content that is interactive, allowing the viewer to engage with product details or even add a product to the cart. The experience enables any product featured in a video…
Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…
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