Marketing in the age of COVID-19 is difficult. It’s a balancing act of understanding your business, your customers, your digital audience, the global landscape, and the emotions and habits that are dominating our lives. Added to those…
Our team at Lemonlight recently conducted a survey asking about marketing needs in the midst of COVID-19. One insight we gleaned from the results was the fact that many marketers had pre-prepared content that now feels useless.…
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SEO (search engine optimization) has always been important. As a crucial method for getting users to engage with your web content, most businesses are aware that SEO should be part of a comprehensive marketing strategy. The problem…
It’s been said before, but we’ll say it again: This time is challenging, unpredictable, and altogether tough to navigate. For brands, the landscape is especially unique in that many marketing efforts are virtually impossible to execute or…
With the inundation of remote video calls that many teams are experiencing, brands are finding creative ways to join the conversation. One that no one was expecting? Making custom images for Zoom backgrounds. My Zoom background for…
As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
Currently, large segments of the workforce are clocking in from home, which is affecting the ways our workdays are structured and the ways we interact with content. Video is uniquely positioned to facilitate this shift. It’s a…
If your organization is like most companies across the globe, you’re spending a lot of your time lately on Zoom, Google Hangouts Meet, GoToMeeting, or Skype. These remote video calls are crucial in a time that doesn’t…
It’s clear by now that COVID-19 is having a significant impact on communities across the globe. One implication of this fact is that businesses large and small are having to pivot their marketing strategies, adjusting for realities…
Many people are naturally skeptical about remote work—especially company managers and execs—and their skepticism isn’t all that surprising. When the norm is for employees to be under manager surveillance for the duration of the workday, there are…
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