Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends,…
At this point, it should come as no surprise that video content is considered essential for all brands—and especially so for e-commerce brands. As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand…
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Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…
Crowdfunding platforms like Kickstarter and Indiegogo provide founders with a booming outlet to launch their businesses. However, not all campaigns are successful. We hear about the big winners, but the reality is that between 69 and 89…
What is augmented reality (AR)? Augmented reality—also known as AR—is an interactive digital experience anchored in a real physical environment. Using a camera, virtual objects are anchored to a physical point in your surroundings. As the camera…
Marketing is a unique field in that it’s constantly evolving and contains a wide variety of sub-specialties. No two marketers are the same—some focus on content, others on analytics, and still others on automation, SEO, paid ads,…
Whether you keep up with the latest marketing research or not, it’s clear that video is here to stay. But, with each new report release, we’re able to dive a little deeper into video’s significance—both within the…
According to a July 2020 report from Grand View Research, virtual events are expected to grow nearly ten-fold over the next decade. By 2030, the industry is projected to reach $774 billion. Clearly, there’s a lot of…
As we settle into 2021, our team is taking the time to look back at 2020 and reflect on the year’s progress. Today, we’re using our findings to paint a picture of the video marketing landscape for…
When Instagram launched Reels in 2020, one question arose for many marketers and content creators: Which platform should I use? Despite the many similarities between the two platforms and the obvious fact that Instagram developed Reels to…
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