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How to Decide If Old Video Content Is Still Effective

Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be…

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How to Plan Your Long-Term Strategy During a Pandemic

As the impact of COVID-19 continues to hit brands across the globe, many companies have found that planning—both short-term and long-term—has gone out the window. After all, no one was planning for a pandemic to wreak havoc…

10 Marketers Share Their Advice for Navigating COVID-19

Our team recently sent out a survey to gauge how marketers have been experiencing COVID-19. We wanted to learn about marketing challenges and opportunities across industries, locations, and business sizes. We reported on the findings from that…

Must-Watch Video of the Week: Jeep Revisits Groundhog Day

Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the…

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