“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in…
It seems like every few years, the exact same news story rolls around on all our tablets: “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…
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After reading our blog (and virtually anything else ever written on the internet about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing can…
Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a…
It’s time to celebrate! For the third year in a row, Lemonlight has earned a spot on the Inc. 5000 list, which recognizes the fastest-growing private companies in the US. Out of the media companies on the…
You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But…
You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…
So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. As of 2016, Facebook reported that 500…
If you’ve ever started a creative project of any kind, video or otherwise, you’ve probably heard the term “creative brief.” If you haven’t, you’ve been missing out on a great planning tool to help start your project…
If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
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