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Best Practices for Video Content on TikTok

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…

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How to Drive More Sales Through Video Marketing

Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…

How Different Generations Consume Video Content on YouTube

YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…

What Is Content Marketing, and Why Is It Important?

According to Neil Patel, 60% of marketers make a piece of content every single day. And for some marketers (this copywriter included), that number is much higher. So why do many companies invest precious resources into creating…

7 Ways Video Advertising Changed in 2020

In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home.…

5 Tips for Crafting a Successful CTA

Call-to-action buttons (CTAs) serve a critical function in your marketing strategy. After all, every piece of content you create should be designed with a specific purpose in mind—an action you’d like your readers to take after engaging…

6 OTT Ad Trends to Take Advantage of in 2021

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…

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