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Video Trends in 2020: Vertical Video

It’s time for the next installment of our “Video Trends in 2020” series (check out parts one and two!), and this time, we’re looking at vertical video. All over the Internet, there are complaints from users watching…

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Client Spotlight: Gillette

If you’ve watched any videos online lately, you may have noticed that most video content has one thing in common: it’s short. With psychologists and marketers alike pointing out the impact of our short attention spans on…

Video Trends in 2020: One-on-One Video Communication

For the second iteration of our “Video Trends in 2020” series, we’re looking into a concept that has been gaining traction in recent months: one-on-one video communication. What is one-on-one video communication? One-on-one video communication is the…

How to Make a Viral Video

On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight. …

Video Trends in 2020: Authenticity

When you think about the best video content you’ve ever seen, what features made it great? Was it the video’s style or tone? Was it the message of the content? Was it beautiful graphics or outstanding visuals?…

Client Spotlight: Compass

If you’ve ever bought or sold a property, then you know how strenuous the process can be. Before the keys can actually change hands, there are countless hoops to jump through, people to liaise with, and pieces…

A Beginner’s Guide to Video Hosting

What is Video Hosting? Video hosting is the concept of uploading your video content to be able to distribute it online. There are countless third-party video hosting services, like YouTube, Vimeo, Wistia, and more.  They all serve…

Why Video is Crucial to Your Marketing Automation Strategy

Marketing automation isn’t a new idea, and yet many brands aren’t utilizing the concept to its full potential. When marketing processes are automated, some marketers will plan their content, hit the “schedule” button, and pat themselves on…

What is Social Proof, and How Does It Relate to Video?

Whether you know the term “social proof” or not, you’ve almost definitely experienced the concept. If you’ve ever tried a new yoga studio because a friend suggested it, or bought a skincare product because dermatologists recommended it,…

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