We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…
Need help getting your visual ideas down on paper? Beyond writing a script, visualizing your scenes shot by shot can be a complex task, and one made especially difficult if you don’t have those innately artistic skills…
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Success is crucial for all companies, but with the competition within technology and software as a service industries, it can feel especially hard to get ahead. That’s why we asked the experts at some of the biggest…
SEO is important if you want to succeed as an online seller. Whatever content you produce, whether it’s blog posts, video content, webinars, or more, you need to make sure that content is visible to searchers. Why?…
As humans, we’re extremely visual creatures. In fact, 90 percent of the information we receive is visual, and we can identify images almost instantaneously (fewer than 13 milliseconds). The goal of visual search is to use artificial…
Don’t you love those six-second bumper ads on YouTube? You know, the ones that pass by in a flash so fast that you almost forget you see them at all? So much better than those tedious 15-…
You’re probably reading this on your smartphone or computer as you sit at your desk, right? Whether we like it or not, we’re ruled by our digital devices and, so, it’s no surprise everyone seems stuck staring…
There are millions of people in the world who would be thrilled to buy what your company sells. That statement might sound like an exaggeration, but given the global population, it’s a near statistical certainty. Even if…
Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
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