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Why You Need to Plan Your Video Marketing Strategy in Advance

By Hope Horner Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed…

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner If you’re not reaching consumers with video, you’re probably not reaching them at all. When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s…

Silence Is Golden: Why Companies Are Turning to Muted Ads

By Hope Horner As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display…

How to Create an Effective Video Marketing Strategy

These days, more and more business owners are realizing that videos are an incredibly effective way to advertise their product or service. To ensure that you can make the most of this advertising mechanism, it’s important to…

Team Member Spotlight: Meet Lizzy Marlow

Here at Lemonlight, our employees are one of a kind. Our Marketing Manager Lizzy Marlow is no exception! A Florida-born marketing guru, she’s a valued member of the Lemonlight family. Learn more about Lizzy in our Q&A…

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#Tagging for Success

If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this – #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags…

How Can Online Video Distribution Benefit My Small Business?

We’ve all seen commercials on television. One second, you’re watching your favorite drama, sitcom, or sporting event, and the next, you’re singing along to that annoying pizza commercial jingle, while simultaneously contemplating ordering pizza for dinner. If…

5 Essential Elements of a High-Converting Landing Page

An effective advertising campaign is incomplete without a great landing page. A “landing page” is any website or page that an online visitor arrives at or “lands” on. When discussing landing pages in the context of digital…

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