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3 Ways to Elevate Your Video Marketing Strategy

By Hope Horner “Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures…

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Beyond Marketing: Using Video to Address Customer Concerns

By Hope Horner The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered…

3 Ways to Optimize Your Video Advertising Strategy on Facebook

By Hope Horner Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last…

3 Brands That Have Mastered High-Converting Video

By Hope Horner If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved…

4 Keys to Creating the Video Ad Your Business Needs

By Hope Horner Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big…

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