Video Marketing Lingo Pt 2: Commercials and Instructional Videos

Video marketing can feel like a different world, and making a commercial (online or not) can seem daunting. Do you want a brand video or a product video? What’s the difference between a pre-roll and a commercial? It’s enough to make you scream: I just want a video! While all…

Video Marketing Lingo pt1: Brand Videos and Product Videos

Video marketing can feel like a different world, and making a commercial (online or not) can seem daunting. Do you want a brand video or product video? What’s the difference between pre-roll and a commercial? It’s enough to make you scream “I just want a video!!” While all video is…

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8 Words That Mean Something Completely Different When Producing a Commercial

As a video production and marketing company in Los Angeles, you wouldn’t think we’d run into communication problems. We all speak the same language, right? But sometimes in video production, things aren’t always as straightforward as they seem… 1. Shots: a basic unit of video narrative. as in, “That was a…

The Numbers Game – Video Marketing in Los Angeles

Here at Lemonlight, We Love Video Marketing. but Do You Know What Else We Love? Numbers. More specifically, numbers that show how great video marketing is. Below is a round-up of great and useful information you should know about video marketing and how your business can benefit from it. For…

So, You Want to Make a Great Video…

So, you want to make a video? Great! Not only will you reap all these benefits, but you’ll have so much fun during the production process. (Actually, that’s our favorite part. ) There are a couple questions you’ll need to answer at this point, like what’s your objective and who’s your audience. One…

What’s a Lemonlight Anyways?!

It’s an uphill battle for small businesses these days. Consumers grow savvier by the second, and they have more choices than ever before. Gone are the days of setting up a window display to lure customers in from the street. No longer can a catchy poster ensure sufficient business. In…

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