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How Much Does It Cost to Produce a Video?

11 Min Read

Video is probably the most compelling way to tell your company’s brand story. But video shoots are difficult and time-consuming to organize, and video production costs can be expensive. If you’ve been thinking of hiring a video production agency for your next brand video to ease some of that stress, consider Lemonlight!

Because we’ve got offices all across the country, we employ some of the hardest working production teams around. We’ve created over 6,000 videos since we launched in 2014 and we’re confident we can help you create the brand video you’ve always wanted.

But exactly how much is a corporate video? Take a look at our prices below. We offer a variety of package and à la carte options for every company size and budget, so start browsing and give us a call if you don’t see something you like — we’re more than willing to work with you to figure something out!

Lemonlight Pricing

Prices at Lemonlight depend on whether you want a video package or à la carte videos, and can range from $500 to $25,000+ depending on complexity. With our packages, we create regular content for your brand on a predetermined timeframe. With our à la carte videos, you can build out a custom project with the components that meet your specific needs.

Video marketing done right doesn’t mean you create one video, post it, and suddenly expect tons of new sales. Like any other form of marketing, video marketing requires a dedicated production and distribution strategy. You should use video to tell a story, all while guiding visitors through the marketing funnel, so you can turn brand new visitors into paying customers.

With the right video package, you’ll be able to tell your story the right way.

Don’t know how many videos your company actually needs? Schedule a call with one of our creative producers, who can walk you through each of our plans and their individual benefits.


Our Intro package is perfect for first time video content creators. One minute of video content is delivered every quarter (or every three months), providing fresh, visual content your company can use across social media, email campaigns, on your website, and more.

If you have zero experience with video marketing, it’s a good idea to start here. You know your audience craves video, you know video increases return on investment, but you might not know exactly what metrics to measure or how to gauge success. With one video delivered every three months, you’ll be able to get an idea of how video is affecting your conversions and how your target demographic is responding to them.

We’ll help you figure out exactly what types of video are right for your brand and which are most likely to pay off long-term.


The Classic package is our most popular. It guarantees you one minute of video content delivered every two months, or six minutes total of video content throughout the year — perfect for any company committed to engaging their audience with a more constant stream of high quality video.

This is great for companies who want to keep users on their website for longer, who are excited to deliver more content to attract visitors, and who want to save money, but still create multi-functional content with a long lifespan. This is also great for growing brands that have numerous events, social media campaigns, or product launches planned and need video collateral to complete their marketing strategy.


Our most cost-effective plan, our Prime package gives you one video every month, for a total of 12 minutes of video throughout the year. If you know you need video content and want to hit the ground running, this is the way to go.

We can outline the perfect types of videos that’ll fit your company goals and start the production process fast. This package guarantees you’ll have tons of video content at your fingertips, perfect for publication across all your marketing touchpoints. Plus, as one of our Prime customers, you’ll have special access to promotions and giveaways before anyone else, plus $3,000 in free add-on credits you can use toward actors, scripting, extra edits, and more.

Download our FREE eBook that explores 30 Inspirational Video Ideas for Your Business

Lemonlight Videos à La Carte

Do you have a specific project in mind? We also offer video à la carte services, lowering your long-term video production costs and helping you create single videos of any length for your company.

How much an individual video costs depends on a number of factors, including the type of video it is, its length, its scope, and more. We typically recommend videos remain between 30 and 90 seconds long, since viewer attention falls dramatically after the first minute, but we’ll work with you to craft exactly what your company needs quickly and efficiently.

Stock Videos

If your video project doesn’t require any filming or production, just simple editing of stock video footage, Lemonlight has you covered. These are relatively simple projects we can do for you, ranging in price from $500 to $2,500, depending on the video’s length. That price includes the purchase of the actual stock footage, video editing, sound editing, and up to four rounds of feedback.

Just let us know what you’re looking for on your creative call and we can have a stock video ready for you in as little as a week or two!

Client: Crexi

Animation Videos

Want a fun animated video? These don’t require a lot of filming, but do require a lot of editing and technical production skills, bringing up the cost and time required to create these videos. Here at Lemonlight, we charge from $1,500 to $5,000 per animation video, depending on scope of animation and length. Simple whiteboard animation will be less expensive than 3D animation, so keep your budget in mind when thinking about your creative ideas.

Other video production companies charge up to $10,000 per finished minute of animated video — an inflated cost that most small companies can’t afford. But thanks to our track record, our experienced animators are excited to help your next video come to life at a price you can afford.

Client: CargoPic


Mini-docs are our most popular type of video and can range from $2,000 to $6,000 per video, depending on the video’s length and requirements. Docustyle videos are typically filmed at your location and feature you and your customers on camera. They often include candid testimonials and showcase your most popular products, services, and features. The price ranges depending on the length of the video and the amount of time we spend on set.

We’ve created thousands of mini-documentary videos all across the country, so we’re experts when it comes to creating the highest quality video for you at the lowest cost.

Client: Wayfair

Lifestyle and Narrative Videos

Lifestyle and narrative videos fall more in line with your traditional commercial production style, which includes scripting, storyboarding, hiring actors, location scouting, art direction, and more. Because they often require a considerable amount of pre production and larger crews on set, our narrative videos range can range from $5,000 to $25,000, but they’re also the easiest video content to repurpose and distribute.

Client: Kudrone

If you’re looking for a straightforward product video, we also offer a more compact narrative production that effectively showcases your product in a clean, tasteful way. These videos are typically shot in a studio with minimal scripting and few actors, and can range from $2,000 to $4,000 per video. Their simplicity often makes them a beautiful representation of your brand, and they can be enhanced with a graphics package or voiceover.

Client: Luminzo

Still don’t know what video is right for you? Take our quiz to find out!

There are dozens of videos you can create for your brand, and we work with you to craft the perfect combination to achieve your goals. Whether you need a single event video next weekend or a robust video content strategy, we’ll use our deep experience to make sure we find the perfect fit.

Thinking about a video?

We produce high-quality affordable videos nationwide.

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Give us a call at 310.402.0275

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Give us a call at 310.402.0275