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How Much Does It Cost to Produce a Video?

April 14, 2023 3 min read1717
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Video is consistently reported as one of the most compelling ways to tell your company’s brand story. But video shoots can be difficult and time-consuming to organize internally, leading many companies to decide to work with a production company instead.

If you’ve been thinking of hiring a video production company for your next video to ease some of that stress, consider Lemonlight! We have expert production teams placed across the globe, and we’ve created over 16,000 videos since we launched in 2014. In that time, we’ve worked with clients in virtually every industry at every price point.

When you’re preparing to launch a video project, the price point is often of particular interest. Although it’s impossible to give an exact estimate for your project without hearing your specific goals and parameters, we can go over the typical price range for each of our most common video types. Let’s take a look!

Lemonlight Pricing

How much an individual video costs depends on a number of factors, including the style of video, the video’s length and scope, and, of course, the timeline. With that in mind, here is a rough breakdown of our costs. If you need a more specific estimate to get approval for your budget, schedule a consultation call to get a free quote that’s aligned with your unique project.

Curated Videos

If your video project doesn’t require any filming or production, just simple editing of stock (“curated”) video footage, Lemonlight has you covered. These are relatively simple projects we can do for you, starting at $3000, depending on the video’s length. That price includes the purchase of the script, storyboard, and voiceover, and up to three rounds of feedback and revisions.

Because these projects tend to be simpler, just let us know what you’re looking for on your creative call and we can have a curated video ready for you in as little as a few weeks!

Client: Fincent

Animated Videos

Want a fun animated video? These don’t require a lot of filming, but they do require a lot of editing and technical production expertise, bringing up the cost and time required to create these videos. Here at Lemonlight, we start the cost of animated videos at $3,000, depending on the scope of the animation and the video’s length. Simple whiteboard animation will be less expensive than 3D animation, so keep your budget in mind when thinking about your creative execution.

Client: AccuMedical

Doc-Style Videos

Doc-style videos are our most popular type of video, and they start at $3,500 per video depending on the video’s length and requirements. Doc-style videos typically feature you and your customers on camera. They often include candid testimonials and showcase your most popular products, services, and features. Where your project will fall within the price range depends primarily on the length of the video and the amount of time we spend on set.

Client: Lockin

Scripted Videos

Scripted videos fall more in line with your traditional commercial production style, which includes scripting, storyboarding, hiring actors, location scouting, art direction, and more. Because they often require a considerable amount of pre-production and larger crews on set, our scripted videos typically start at $8,000. For especially complex projects, the top end of the range can be significantly better to accommodate multiple set locations, high-profile talent (like celebrity cameos), drone footage, and other creative elements.

Despite the higher price tag on these videos, they often deliver outsized value to our clients because they’re also the easiest videos to repurpose and distribute across multiple channels. A single scripted video can provide material for your website, your social pages, your e-commerce platforms, and more.

Client: Sojos

If you’re looking for a straightforward product video, we also offer a more compact narrative production that effectively showcases your product in a clean, tasteful way. These videos are typically shot in a studio with minimal scripting and few actors. Their simplicity often makes them a beautiful representation of your brand, and they can be enhanced with a graphics package or voiceover.

Client: Budding

Still don’t know what video is right for you? Take our quiz to find out!

Choose Lemonlight

At the end of the day, there are tons of video options when you’re creating content for your brand, and we work with you to craft the perfect combination to achieve your goals. Whether you need a single video, a robust video content strategy, or something in between, we’ll use our deep experience to make sure we find the perfect fit. Well, what are you waiting for?

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