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How Long Does the Video Production Process Take?

4 Min Read

We know you hear us talk all of the time about how important a video is for your brand, but what does it actually take to create your perfect video? At Lemonlight, we have cultivated a specific process to not only ensure the production runs smoothly, but that you are in love with the final product!

Pre-production, filming day, and post-production are the three major umbrellas of your production schedule. This process has been refined thanks to our years of experience, so our clients are kept informed and up to date at every stage of development.

First, pre-production! At this stage, we both understand and finalize your vision – what shots do you want in your video? What do you want emphasized? How do you want people to feel after watching you tell your story? This is your chance to share your vision with us. We want to know your goals and what you want out of this experience. Your video will tell your brand’s story – make sure you give us as many details as possible so we fully understand your vision! If you aren’t sure exactly what you’re looking for, never fear! That’s why we have our pre-production team to guide you through the process. Through questionnaires, phone calls, and a final call sheet, we work hard to make sure we understand your video goals. This stage usually takes two to three weeks to finalize.

Now, the big day has finally arrived! Our crew comes to you and captures the essence of your company through film. Whether it’s a half day (five hours) or a full day (10 hours) of filming, we make sure every perfect shot is captured, every testimonial looks and sounds great, and that your story is told to its fullest! We know you may have some questions – like what to wear – and we’re happy to answer all of them.

Finally, it’s time for post-production! Post-production can take one to four weeks, depending on our editing queue. Our team works hard to edit your video to perfection. After all the phone calls, notes, and questionnaires, everything finally comes to life. Once we get to editing your video, we can put it together in as little as a few days. Then, you can finally review your brand video! Any additional edits can take one to two weeks of post-production.

And voilà! You now have a gorgeous brand video you’ll want to share with the world. And we aren’t done yet! Lemonlight works hard to help you with distribution, even after your video is finalized. We’re here to help you understand what channels are best for your video. Do you want it on your website? Social media platforms? How about a Facebook ad directed specifically to your target audience? We’ll help you share your video with the world, and increase your revenue, clients, and sales!

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Give us a call at 310.402.0275