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How and Why to Make Videos for Internal Corporate Communication

5 Min Read

Most people today understand the ways that video can be used for advertising with the public, and commercials have had widespread traction for decades. But, there’s another way to use videos that still has tremendous benefit for a company: internal communication. Videos are popular because they’re engaging and convey a large amount of information while requiring relatively little effort on the part of the viewer. These benefits absolutely extend to internal corporate communication. Keep reading to find out exactly how you can use video content to strengthen your internal communication in four specific situations that were practically designed for video.

Sharing Company Values

Video is a great medium for rallying your team around your company’s mission or values. Use video to share a story about why that value or mission is so important, and explain how it applies to day-to-day tasks for your team. Internal memos that share this type of non-critical information often get ignored in favor of pressing tasks that take precedence. Using a video makes the content more enjoyable—and less likely to prompt your team to hit the “delete” button.

The video below is an example of a values video for clothing company H&M.

Source: H&M

Explaining an Upcoming Event or Campaign

If your team is about to participate in an event or launch a fun campaign, and you need to relay the details, video is the right choice to ensure that critical points aren’t overlooked. If you’re used to sending email after email prompting your team to RSVP to an event, prepare for a specific campaign, or confirm a meeting place, video might be the solution you’re lacking.

More often than not, miscommunications over key details like these ones happen because the email recipient wasn’t paying attention when they received the email, and video makes it more difficult to zone out. The result? You get through to your employees, they actually hear the key points they need to know, and are more likely to remember the takeaways down the line when you need them to act.

Reaching Remote Teams

If you’ve been paying attention lately, you’ve likely noticed that the American workforce is going remote. More and more companies are offering nontraditional work options like regularly working from home, freelancing while traveling, or other variations that allow for hustling without the 9-5. It’s generally not realistic to expect these team members to meet in-person whenever you need their input on something, and phone calls and emails can lead to miscommunication.

Video is one solution to this issue. By starting a live video call or sending videos back-and-forth at times that make sense for each person, you get to preserve the closest thing to in-person communication without disrupting the benefits of a remote team. Win-win!

Onboarding or Training Team Members

Finally, video is an invaluable tool for onboarding or training purposes. Often, these tasks require relaying the same exact information over and over again as employees join the team, switch departments, or otherwise need more information about a specific role. Thankfully, this information can be captured in a video. Then, it can be sent out or replayed live as needed, freeing up the speaker(s) from having to be present for every iteration and sharing the same content repeatedly. This approach also ensures that you’re delivering a consistent message, so everyone is on the same page about the material.

The video below is a great example of onboarding content.

Source: Deloitte

The Bottom Line

Each of these four scenarios lends itself perfectly to internal video content, so get filming and share the results with your organization. We hope the execution leads to better content, more efficient uses of time, and a fun way to engage with your team.

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Lemonlight can handle the production process for internal communication videos.

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