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Demystifying the Online Commercial

4 Min Read

The online commercial can seem like a confusing and mystifying concept. You might find yourself asking, “Do I really need an online commercial?” or, “How do I even get started making myself an online commercial?” While at first glance it does seem like a daunting task, online commercials are not really all that complex.

Why do I need a video marketing strategy?

Video has quickly become one of the best platforms to reach out to potential consumers. The right video marketing strategy allows for a more human connection between a company and its consumer than a headline or a picture alone could provide. Taking advantage of this platform means being able to convey a lot of information in a short amount of time, while also creating a more personal connection with your consumers. Last September, Facebook stated that it showed one billion videos per day. That’s right, ONE BILLION VIDEOS. And why can’t your video be one of them?

How do I make a successful commercial?

The content itself is one of the most important parts of any successful online commercial. You have to decide what story it is you want to tell and what kind of information you want to give the audience.

Research has shown that one minute of video is equal to 1.8 million words, but that in no way means you should be trying to cram in 1.8 million words into your commercial. You don’t want to bombard viewers with so much information that they won’t know what hit them. Brevity is key, so try to assess whether the components of your message are actually going to drive your audience to take action. If not, adjust the messaging, or cut the extra language out.

Additionally, find the right tone for you and your commercial, but try to stray away from long-winded prose and boring (or hard to understand) jargon. Keep in mind that not all consumers are going to understand the finer details of you or your product, and using jargon can be alienating for some. Unless your product is super industry-specific (ie. anyone buying from your brand must know the industry jargon), try to use language that’s easy to understand and can grab the attention of any potential consumers.

How do I add personality to my video?

Creating that personal connection between you and a consumer is one of the many reasons to take advantage of online videos, so put a little bit of your personality into your video. Let the consumer see what it is you’re passionate about and why it is that you do what you do. That’s what will draw the consumer in and engage them. Don’t be afraid to be authentic here—it’s crucial to building real relationships with the audience. Tell a quick story, or introduce yourself, or show viewers around your office space. Tell the world about what you do, and give them the opportunity to fall in love with your company.

Hopefully, the concept of an online commercial doesn’t seem as scary after reading these tips. So, let’s move forward together and make you the perfect commercial! Call us today to help with all of your commercial needs!

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