Last Thursday night, Lemonlight teamed up with GR0 and Klaviyo to host CTRL-Alt-Create, a high-energy evening during LA Tech Week that brought together some of the brightest minds in advertising, marketing, and creative technology.
From the moment guests arrived, the rooftop at Kassi buzzed with conversation, and the networking didn’t stop even after the panel mics went quiet. It was an unforgettable night centered on one big idea: how to use AI to accelerate creativity, not replace it.
Setting the Stage
The night featured two standout panels exploring how brands and creators are redefining storytelling in the age of AI.
Panel 1: Beyond the Machine – Keeping Creativity Human
This session dug into how brands can use AI as a tool without losing the spark that makes their creative distinct. Speakers included Kevin Walker (Chief Creative Officer at Buck), Phil Schwarz (Partner at Corazon), Jason Miller (PM Lead of AI at AdRoll), and Brian Saltzman (Product, Design & Technology Leader at Amazon).
Panel 2: AI, Ads and A-Listers: How Star Power Shapes the New Performance Playbook.
Experts shared grounded views of what’s hype vs. what’s worth your time when it comes to to balancing speed, transparency, and brand integrity. how they’re leaning into automation to scale content while keeping campaigns authentic and effective. Panelists included Jon Zacharias (Co-Founder & President at GR0), Alex Marsh (President & Co-Founder at Paravie), and Josh Maynard (GM at Mr. Beast).
Why It Mattered
Attendees walked away with clear, actionable insights on where AI fits into the creative process today. From content creation to performance marketing, both panels highlighted how automation can help brands move faster without losing their human touch.
The conversations also reinforced a shared belief across Lemonlight, GR0, and Klaviyo: technology should amplify creativity, not flatten it. Throughout the evening, that theme echoed in every discussion and every post-panel connection that carried on long after the event officially ended.
Highlights and Takeaways
- Creativity still wins. Even in an automated world, originality, taste, and storytelling are what make brands stand out.
- Scale doesn’t have to mean sameness. Smart marketers are using AI to work faster while maintaining brand integrity and emotional resonance.
- Transparency builds trust. The most successful brands are open about how they’re using AI tools and how those tools serve their audience.
- Video is the bridge. As AI reshapes how we ideate and execute, video remains the medium that humanizes technology and brings brand stories to life.
The Lemonlight, GR0, and Klaviyo Impact
Co-sponsoring CTRL-Alt-Create with GR0 and Klaviyo was more than just a partnership. It was a reflection of how creative, performance, and tech-driven marketing can come together to shape what’s next.
The event positioned all three companies at the center of the conversation on AI in advertising and creative production, showing how collaboration across disciplines can lead to smarter, faster, and more human-centered content.
What’s Next
The momentum from LA Tech Week doesn’t stop here. Lemonlight will be sharing key moments and insights from CTRL-Alt-Create across our channels in the coming weeks, along with panel replays and event photos.
If you attended, thank you for helping make it a night to remember. If you missed it, stay tuned — this is just the beginning of a much bigger conversation about how brands can create smarter, more meaningful video content in the age of AI.
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If you’re looking to translate these insights into actionable video strategy, our team is here to help. From human-crafted storytelling to AI-accelerated production, we’ll help you create videos that connect, convert, and scale.
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