When you create content on YouTube, you’re not only trying to get views, likes, and shares—you’re also trying to build a community of viewers. So if your goal is primarily about increasing the number of people who watch your videos and subscribe to your channel, then it may be worth considering how that might affect what type of content you post on the platform.
In this blog post, we’ll talk about creator loyalty on YouTube, why it matters for creators like yourself, and offer some tips for building a loyal audience with your content.
What Is Creator Loyalty?
As a creator on YouTube, you’re trying to build an audience. However, that’s not the only metric you’re interested in—it’s also important to consider how many people are coming back to watch your content time and time again. This is where the idea of creator loyalty comes into play.
Think about the most popular YouTube channels out there right now. Whether it’s a comedy channel like Trey Kennedy, a beauty channel like Ali Andreea, or even a tech-related vlogger like iJustine, you’re probably thinking of accounts that have built up some serious viewer loyalty. This is because viewers feel an affinity for these channels—they return to view content and want to engage with the host.
Creator loyalty plays into some genres more than others, as you can see in the chart above. However, the principles behind why creator loyalty works—and why it matters for content creators—apply across the board.
Why Is Creator Loyalty Important?
Creator loyalty is important because it demonstrates that people are returning to your videos from one upload to the next. It means they’re interested in what you have to say or share with them, and it can show that you have a captive audience that’s willing to come back when new content is added.
This, in turn, has a few implications for creators. First, you should focus on entertaining and engaging viewers with your content. From the moment someone arrives at your channel, you want to be thinking about how you can keep them there and what they might want to see next from your channel.
Additionally, if you find a strategy that works for getting viewers to return again and again, then you shouldn’t feel the need to change your content radically. If you can find a regularly scheduled upload time, schedule of topics covered in videos, or other common elements that seem to be working for your channel, don’t drastically regress from those—simply because they work.
Lastly, creator loyalty means that creators can derive new ways to monetize their channels. For example, as viewers return, they can be exposed to ads or other content that will encourage them to engage more with the channel (such as sponsored videos). In turn, this can translate into revenue for the creator.
How Can You Drive Creator Loyalty?
Create a Theme and Stick to it
One of the simplest ways to drive viewer loyalty is to keep a consistent theme throughout your videos. This can be as straightforward as having a particular color scheme or a specific type of video, but it should tie together in some respect so that viewers feel like they are getting something for their time when they watch your channel.
Being consistent with your content is also important from a strategy standpoint. If you make sure to stick to your theme, viewers will be able to use previous videos as a reference when they go to view new ones. This can help them find similar content they might be interested in exploring more of on your channel.
Focus on Targeted Content
Don’t try to please everyone. When you focus on creating content that appeals to a wide audience, it can sometimes mean that your viewers feel like they’re not connecting with the channel as much. This is because they aren’t getting the type of content they want, and when people go back to watch content time and again, they’re looking for something specific.
When you focus on one type of viewer, you can provide more targeted content that appeals to them specifically. This will help you build a loyal audience of people interested in what you have to say and who want to see more from your channel. This, in turn, can lead to increased engagement with the channel and increased views and even monetization opportunities.
Make It Personal
Sometimes it can feel like the whole world is watching YouTube videos. However, for people to care about what you have to say and come back time after time, they need to see that you’re interested in them specifically as a viewer.
Try taking some extra time on your video descriptions or talking directly to your viewers at the end of your videos. For example, you might try thanking them for watching and asking them to let you know what they think about the video. It might also be possible to get some personal feedback from your viewers by sharing a piece of information with them and seeing how they react or asking for their feedback.
While the number of people on YouTube continues to grow, many users still find content creators whose content they enjoy and come back time after time to view their videos.
As long as you can find a way to keep viewers coming back for your content, and they can still feel like they’re getting something out of it that appeals to them as an individual, then you can build up loyalty from viewers who will return time after time.