Viral Video of the Week: “Vimeo Can Help”
We’re always looking for inspiration from around the internet and we do our best to keep up with what our fellow creators are up to. That’s why, when something makes a splash in the video world, we’re…
Spotlight on Social: How to Utilize a Brand Video Signature
When creating multiple videos for your business for social media (or anywhere, really), you’ll oftentimes find yourselves making and testing very different videos to target very different demographics or achieve very different marketing objectives. That’s where having…
5 Tips for Making a Team Video for Your Company
There’s no dispute: video is the best tool to quickly grow your business. Consider these remarkable stats: Marketers who use video grow revenue 49% faster than non-video users. Social video generates 1200% more shares than text and…
Social Spotlight: Testing Video Lengths for Optimal Results
Know the popular saying, there’s more than one way to skin a cat? We want to update this ugly adage to something more palatable, like – there’s more than one way to market your company with video…
How Your Social Video’s Soundtrack Can Make All the Difference
Have you ever wondered how some videos capture that perfect “awe factor” that instantly inspires its viewers, while others just fall flat? It can sometimes feel like, unless you spend hundreds of thousands of dollars on your…
Horizontal or Vertical Video? Why You Need Both on Social Media
When it comes to social video content, a big debate has been raging for awhile now: horizontal or vertical? I know everybody hates a compromise nowadays, but here’s an idea: Why not both? Hear us out –…
Spotlight on Social: Create Shorter Snippets for More Content
Digital marketing today, especially on social media, is all about content, content, and more content. In order to stay relevant and top of mind, you have to stay visible. It’s just part of the game. Not only…
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Spotlight on Social: How to Use the Right Lighting
Video marketing is a powerful tool – especially when creating content for social. It’s more captivating than words and images combined, and because most social platforms contain autoplay features, videos now integrate seamlessly with the rest of…
Spotlight on Social: Highlight Your Product with Stop Motion
When creating videos for social media, you don’t always need a full crew for a 12-hour shoot day out on location in the Sahara desert. While it’s unlikely you were planning a shoot that complicated, even a…
Lemonlight’s 2018 Year-End Recap
We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…