When creating videos for social media, you don’t always need a full crew for a 12-hour shoot day out on location in the Sahara desert. While it’s unlikely you were planning a shoot that complicated, even a…

With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…

When setting out to create a social video, you should always have a strategy and goal in mind. What’s your objective in creating this video? What effect do you want it to have on your audience? More…

When using video on social media, one of the most important factors to consider is how your audience is going to be viewing your video. Most commonly, your average scroller will be viewing on mobile, unless they’re…

When using video as part of your marketing strategy, sharing your videos on social media is one of your best avenues for a good return-on-investment. While Instagram is the social media darling of 2018, there’s still a…

When you think about video marketing, what’s the first thing that pops into your head? If it’s an epic, Super Bowl-style ad of a Ferrari cruising along a mountain vista in the snow being driven by Matthew…