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The Do’s and Don’ts of Drones

While they may still feel like something out of science fiction, personal drone ownership has skyrocketed around the world – and especially here in the United States. Looking back, in 2016 alone almost 800,000 US drone owners…

Client Spotlight: Amazon and “The Boys”

The power and the colossal challenge of video content is that no two videos are exactly alike. As content marketers already know, for every single brand and product there are borderline infinite creative directions that you can…

Behold the Power of a Simple Premise From Bud Light

When it comes to getting inspiration from the competition, It’s easy to get swept away by sweeping aerial shots, beautiful locations, and majestic cinematography and editing that makes you think your marketing videos all need to be…

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How Squarespace Nailed Multi-Channel Marketing

Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…

Customer Testimonials: How to Share a Deeper Story

We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…

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