Client Spotlight: Athalonz
When you think about your favorite fictional characters, what do you imagine their voices sound like? What about your favorite historical figures – those who lived in an era before their tone and vocal quirks could be…
Find the Right Spokesman (Or Influencer) for Your Next Big Ad like Supercuts
National TV campaigns are notorious for celebrity spokesmen. Whether it’s names like John Cusack, Samuel Jackson, or Jon Hamm lending their voices to a car or a bank brand, or Matthew McConaughey in all his glory waxing…
The Do’s and Don’ts of Drones
While they may still feel like something out of science fiction, personal drone ownership has skyrocketed around the world – and especially here in the United States. Looking back, in 2016 alone almost 800,000 US drone owners…
Client Spotlight: Amazon and “The Boys”
The power and the colossal challenge of video content is that no two videos are exactly alike. As content marketers already know, for every single brand and product there are borderline infinite creative directions that you can…
Try Reversing Audience Expectations Like This New Video Ad from China Airlines
Let’s face it: In 2019, we consume so much media online that it is all getting pretty predictable. Ads these days, especially video ads, need to do a lot to stand out. There’s only so many beautifully…
Nothing Beats a Video That Understands Its Audience, Like This Adidas Spot
It seems like it should go without saying, but knowing your audience is one of the most important aspects to successfully using video marketing for your business. We put a lot of emphasis on knowing your company’s…
Follow This Cannes Winning Example and Create Your Own Video Case Study
The 2019 Cannes Lions International Festival of Creativity, the prestigious awards ceremony honoring creativity in marketing communications, just ended a few weeks ago, but the award-winning, buzz-worthy ads have still been circulating the internet among impressed ad…
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Behold the Power of a Simple Premise From Bud Light
When it comes to getting inspiration from the competition, It’s easy to get swept away by sweeping aerial shots, beautiful locations, and majestic cinematography and editing that makes you think your marketing videos all need to be…
This Brilliant Wix Web Series Partners Branded Content with Influencers
What happens when you combine influencer marketing with branded content in a web series format? Some brilliant video marketing, that’s what! We always like a little friendly competition, which is why when we saw that web development…
How Squarespace Nailed Multi-Channel Marketing
Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…