When it comes to social video content, a big debate has been raging for awhile now: horizontal or vertical? I know everybody hates a compromise nowadays, but here’s an idea: Why not both? Hear us out –…
Digital marketing today, especially on social media, is all about content, content, and more content. In order to stay relevant and top of mind, you have to stay visible. It’s just part of the game. Not only…
Video marketing is a powerful tool – especially when creating content for social. It’s more captivating than words and images combined, and because most social platforms contain autoplay features, videos now integrate seamlessly with the rest of…
When creating videos for social media, you don’t always need a full crew for a 12-hour shoot day out on location in the Sahara desert. While it’s unlikely you were planning a shoot that complicated, even a…
We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…
One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…
With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…
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When setting out to create a social video, you should always have a strategy and goal in mind. What’s your objective in creating this video? What effect do you want it to have on your audience? More…
When using video on social media, one of the most important factors to consider is how your audience is going to be viewing your video. Most commonly, your average scroller will be viewing on mobile, unless they’re…
When using video as part of your marketing strategy, sharing your videos on social media is one of your best avenues for a good return-on-investment. While Instagram is the social media darling of 2018, there’s still a…
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