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Spotlight on Social: How to Use the Right Lighting

Video marketing is a powerful tool – especially when creating content for social. It’s more captivating than words and images combined, and because most social platforms contain autoplay features, videos now integrate seamlessly with the rest of…

Lemonlight’s 2018 Year-End Recap

We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…

Spotlight on Social: Stand Out with Visual Overlays

One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…

Spotlight on Social: Add Lens Flare for Extra Fanfare

With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…

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Spotlight on Social: How to Use Product Callouts

When setting out to create a social video, you should always have a strategy and goal in mind. What’s your objective in creating this video? What effect do you want it to have on your audience? More…

Spotlight on Social: When Silence is Golden

When using video on social media, one of the most important factors to consider is how your audience is going to be viewing your video. Most commonly, your average scroller will be viewing on mobile, unless they’re…

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Give us a call at 310.402.0275