Let’s face it: In 2019, we consume so much media online that it is all getting pretty predictable. Ads these days, especially video ads, need to do a lot to stand out. There’s only so many beautifully…
It seems like it should go without saying, but knowing your audience is one of the most important aspects to successfully using video marketing for your business. We put a lot of emphasis on knowing your company’s…
The 2019 Cannes Lions International Festival of Creativity, the prestigious awards ceremony honoring creativity in marketing communications, just ended a few weeks ago, but the award-winning, buzz-worthy ads have still been circulating the internet among impressed ad…
When it comes to getting inspiration from the competition, It’s easy to get swept away by sweeping aerial shots, beautiful locations, and majestic cinematography and editing that makes you think your marketing videos all need to be…
What happens when you combine influencer marketing with branded content in a web series format? Some brilliant video marketing, that’s what! We always like a little friendly competition, which is why when we saw that web development…
Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…
We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…
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Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
At some point, your company will need a product video. Even if your “product” is a service you provide instead of a tangible object to purchase, you’ll still want to create some form of product video to…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
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