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Video + Marketing = Video Marketing?

To help you understand what video marketing is, we decided to break it down for you! Video: the recording, reproducing, or broadcasting of moving visual images. Marketing: the action or business of promoting and selling products or services, including…

How to Attract Customers Through Video

 If you were given the secret to increase the amount of customers to your business, we know you wouldn’t say no. Video is the magic medium through which this is made possible! In Lemonlight’s new Frequently Asked…

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How Does Facebook Advertising Work?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured!   Facebook has developed a powerful advertising platform. But if you’re new to it, it…

Should You Have a Video For Your Startup Business?

Yes. You should definitely have a video for your startup. The best business decisions are made not from your gut, but from carefully researched information. And the numbers around using video to market your business are pretty…

Beyond Marketing: Using Video to Address Customer Concerns

The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered when it comes…

Get Excited: Cool Facts About Video Marketing

It is fairly common knowledge that humans have an emotional connection to visual storytelling, and video marketing is no exception! The success stories of videos that have gone viral are legend. As technology has advanced, we’ve simply come up…

The Power of Storytelling

Stories are our real, breathable experiences. They define us. Regardless of the constant advances in technology and shifts in culture, good storytelling will always matter. We connect with content when it reveals an authentic moment that we…

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