At this point, it should come as no surprise that video content is considered essential for all brands—and especially so for e-commerce brands. As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand…
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Learn how much you should be setting aside for marketing, which marketing tactics your budget should include, and how to prioritize spending according to your specific goals.
Sometimes it seems like everybody these days is always talking about podcasts. This trend shows no signs of stopping either, as for the past decade podcasts have only been growing in popularity and influence all across the…
“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…
What makes a good house? Is it the construction? You know: Sturdy walls, a roof that doesn’t leak, windows that don’t creak, etc.? Is it the decoration, maybe? Tasteful furnishings, an airy floor plan, plus a couple…
As of June 2019, Facebook has 2.41 billion monthly active users. That’s more than seven times the population of the United States, and nearly twice the population of India. Every month, this borderline unimaginable sea of people…
Celebrity spokespeople have existed since ancient Rome, when popular gladiators were paid to endorse products like olive oil. The same is true of people who are “famous for being famous,” a peculiar class of stardom which likewise…
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