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What is Social Proof, and How Does It Relate to Video?

Whether you know the term “social proof” or not, you’ve almost definitely experienced the concept. If you’ve ever tried a new yoga studio because a friend suggested it, or bought a skincare product because dermatologists recommended it,…

Client Spotlight: Harvard Westlake

For kids, there’s one birthday rite-of-passage that’s almost universally dreaded: the thank-you note. While it may have been frustrating at the time to thank Aunt Sandra for a sweater you already hated, thank-you notes are a thoughtful…

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How to Make the Perfect Holiday Commercial

Everyone loves a great holiday commercial. We’ve all seen the incredibly touching (and often admittedly tear-jerking) ads that begin to circulate the Internet this time of year. While many holiday commercials leave lasting impressions on their audience,…

How to Conduct a Great On-Camera Interview

When many people hear the word “interview,” they shudder at the thought of recruiting for a job or a prestigious program. They might imagine sitting on the other side of a desk from someone in a suit,…

How to Use Video as a Recruitment Tool

As companies grow, the need to hire new employees is inevitable. The stages in the hiring process haven’t changed much over the years, but the tactics that companies use to conduct the same steps are evolving every…

67 Video Marketing Stats You Need to Know for 2020

2020 is here! Believe it or not, we’re entering a new year, a new decade, and hopefully a new chapter in your video marketing journey.  You probably know by now that video is a critical component of…

8 Experts Share Their Tips for Using Video in Email Campaigns

As marketing content becomes increasingly digital in nature, many companies are searching for ways to innovate their email campaigns. One option that’s gaining traction is including video content, and for good reason; a commonly cited study found…

5 Myths About Video Content and Why They’re Wrong

In the video production business, we hear excuses all the time about reasons not to create video content. To help combat misinformation and reassure you of the benefits of video, we’ve created this article to address the…

3 Tips for Hiring a Production Crew

If you want to make a video for your brand, you’ll probably need a production crew. At Lemonlight, we have our own production teams stationed all across the country to be closer to our clients, so we’re…

Your Quick Guide to Understanding Pre-Roll Videos

The pre-roll video is your elevator pitch to the world. It’s a sampling of your brand, your products and services, and why you’re better than competitors. Unlike the elevator conversation, however, you can be literally anywhere in…

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