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8 Most Engaging Commercials of 2021

While it may feel like 2021 is just getting started, we’re a few months into the year, and there are already several great commercials to talk about. We’ll go into more detail below, but here are our…

6 Video Post-Production Tips to Enhance Your Content 

Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…

Benefits of Using Video in Digital Marketing for Your Business

Recent data shows that 94% of video marketers consider video an important part of their marketing strategy. And while marketing encapsulates many different types of inbound and outbound efforts, video is especially effective at driving the needle…

Best Practices for Video Content on TikTok

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…

How to Drive More Sales Through Video Marketing

Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…

How Different Generations Consume Video Content on YouTube

YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…

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What Is Content Marketing, and Why Is It Important?

According to Neil Patel, 60% of marketers make a piece of content every single day. And for some marketers (this copywriter included), that number is much higher. So why do many companies invest precious resources into creating…

7 Ways Video Advertising Changed in 2020

In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home.…

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