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Client Spotlight: The Ordering.app

For software companies, a common challenge is having difficulty in conveying how the platform integrates with the businesses that use it. It can be hard to illustrate the success of the software, how a business uses it,…

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Best Valentine’s Day Video Campaigns of All Time

Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…

How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

9 Experts Share Actionable Tips for Digital Marketing in 2020

Digital marketing is everywhere, and the Internet is flooded with content about SEO, digital ads, online customer journeys, and other elements of reaching an online audience. To that end, we reached out to nine digital marketing experts…

5 Ways to Tailor Videos to Your Buyer Personas

Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…

Client Spotlight: Nature Box

Part of the recipe for a great marketing campaign is understanding who your product or service is helping. Are you solving a problem for working women? Teens who play sports? Elderly people with mobility challenges? Chances are,…

5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

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Give us a call at 310.402.0275