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Must-Watch Video of the Week: Jeep Revisits Groundhog Day

Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the…

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Why Now Is Not the Time to Cut Your Marketing Budget

Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does.  For those reasons, it’s often the first line…

How COVID-19 Is Highlighting the Importance of SEO

SEO (search engine optimization) has always been important. As a crucial method for getting users to engage with your web content, most businesses are aware that SEO should be part of a comprehensive marketing strategy. The problem…

If Video Marketing Is a Priority, Here’s What You Can Do Now

It’s been said before, but we’ll say it again: This time is challenging, unpredictable, and altogether tough to navigate. For brands, the landscape is especially unique in that many marketing efforts are virtually impossible to execute or…

New in Remote Video Calls: Branded Zoom Backgrounds

With the inundation of remote video calls that many teams are experiencing, brands are finding creative ways to join the conversation. One that no one was expecting? Making custom images for Zoom backgrounds. My Zoom background for…

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