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The Art of the Instagram Story

Let us tell you a story. In 2010, two friends named Kevin Systrome and Mike Krieger founded a photo-sharing app called Instagram. Within a month of its launch, Kevin and Mike’s brand-new start-up had attracted one million…

7 Tips for Creating Successful Event Videos

If you could travel back in time for just a few hours, what moments would you want to witness? The storming of the Bastille? The Gettysburg Address? Jimi Hendrix tearing up the stage at the original Woodstock…

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Getting Your Team On Board With Video 

After reading our blog (and virtually anything else written on the internet ever about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing…

Converting MQL’s to SQL’s with Video

The world of video content marketing is awash in acronyms of varying length, importance, and degree of obfuscation. From ACE (Adjust, Combine, Expand) to BANT (Budget, Authority, Need, Timeline), CPC (Cost-per-click) to CMS (Content Management System), there…

How to Create Truly Authentic Video Content

Most people would agree that the term “fake news” has been tossed around much too frequently over the past several years, to the point that this formerly potent buzzword has lost almost all of its…well, buzz. With…

Which Metrics Matter: A Guide to Video Engagement

How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star…

Enhance Your Content Game With Amazon

Amazon is the most influential retail platform in the world, responsible for roughly 5% of all retail spend in the United States alone. As a content marketer, mastering its capabilities is both one of your greatest opportunities…

How to Set SMART Goals for Your Videos

In the world of video content marketing, goals are everything. Despite the fact that video is one of the best ways to connect with your consumers, posting content without a clear objective is more likely to harm…

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Give us a call at 310.402.0275