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Best Valentine’s Day Video Campaigns of All Time

Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…

How to Incorporate Video Into Your Crowdfunding Strategy

Crowdfunding platforms like Kickstarter and Indiegogo provide founders with a booming outlet to launch their businesses. However, not all campaigns are successful. We hear about the big winners, but the reality is that between 69 and 89…

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New Research Finds That Video Is #1 Opportunity for 2021

Whether you keep up with the latest marketing research or not, it’s clear that video is here to stay. But, with each new report release, we’re able to dive a little deeper into video’s significance—both within the…

How to Host a Winning Live Stream Event in 2021

According to a July 2020 report from Grand View Research, virtual events are expected to grow nearly ten-fold over the next decade. By 2030, the industry is projected to reach $774 billion. Clearly, there’s a lot of…

5 Myths About Content Marketing in 2021

Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a…

67 Video Marketing Stats You Need to Know for 2021

2021 is here! Believe it or not, we’re entering a new year, and for many brands, 2021 is all about video. You probably know by now that video is a critical component of your overall marketing strategy.…

What the Data Suggest About Choosing a Video Thumbnail

Whether it’s conscious or not, video thumbnails can sway your decision about whether or not to watch a video. For example, despite the old adage, “Don’t judge a book by its cover,” most people do, in fact,…

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