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5 Editing Tips and Tricks You Need to Know

Editing is the primary feature that sets video apart from every other type of visual content. Unlike theater, painting, or photography, video/film is a medium that exists both through time and within the subjective point of view…

9 Experts Share Their Tips for Marketing to Millennials

There’s no doubt that millennials are a unique generation. Much of the buzz surrounding millennials is negative, with countless articles detailing industries they’ve killed with their spending habits. Love them or hate them, millennials make up a…

How to Create an Environmentally-Friendly Production

Trash (/traSH/) noun “discarded matter; refuse” As a human, to be alive is to consume. Food, water, clothing, shelter…everything that we need to maintain our basic life functions are all consumed and, eventually, discarded in one way…

4 Essential Travel Tips for Filmmakers

For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…

4 Crowdfunding Mistakes to Avoid

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…

Own Your Brand Narrative with Lifestyle Videos

There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…

A Brief History of Online Advertising

For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…

Client Spotlight: Alien Earbuds

What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…

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