3 Things You Never Knew About Using Video in Search Ads
Search ads and paid video distribution can be the holy grail when it comes to getting a lot for a little. Cost is usually minimal for search ads and, if a visit doesn’t turn into a sale…
Everything You Ever Wanted to Know About Product Video Ads
When it comes to advertising your company using video content, what’s the first thing that pops into your head? A traditional television commercial? A comedic viral video hit? How about an explainer video that breaks down your…
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8 Expert Tips to Optimize Your Video for SEO in 2019
Video has countless benefits to your ROI. From helping explain how a product works to providing the final information that can close a sale, video is one of the most effective mediums for communicating your brand’s messaging.…
Interactive Advertising: 4 Unexpected Ways to Use Video
With video slated to make up 80 percent of all internet traffic by 2019, it’s no wonder video is one of the best ways to capture a user’s attention. But with so much internet noise, keeping a…
Publish Your Video On These 5 Pages to Make More Sales
By now, you hopefully know you should add your video to your homepage. Putting your video on your homepage ensures you effectively communicate your message to your most top of funnel visitors. But there are so many…
7 Ways Video Advertising Changed in 2018
This year has been huge for the world of video marketing. From new technology to changing consumption habits, video is changing the way we interact online, which has huge benefits and challenges for marketers in every field.…
Hashtag Game #OnPoint – How To Be More Impactful with Hashtags
If you’ve ever tried to make something go viral on the internet, you know what a hashtag is. It’s the # symbol your parents told you was a pound sign or a hash, depending on what country…
Client Spotlight: Little Red Feather
Meet Lemonlight client Little Red Feather! Little Red Feather Racing is a thoroughbred racing partnership and syndicate with over 300 active partners and 40 horses. Recently, they ran a crowdfunding campaign to share stakes in their horses…
Client Spotlight: JetPack Aviation
Meet Lemonlight client JetPack Aviation! When you work with a client as awesome as JetPack Aviation, a company that invented their very own (and the world’s first) actual jetpack, you’ve got to make one stellar video. Check…
Client Spotlight: The Yogurt Shoppe
Meet Lemonlight client The Yogurt Shoppe! The Yogurt Shoppe is a locally owned and operated frozen yogurt spot with a simple mission: to create the perfect yogurt experience. Our mission for them: create a brand video that…