More than 9.9 million firms are owned by women, generating over $1.4 trillion in sales. It’s a number that continues to grow, and even though it’s not yet representative of the general population, women are increasingly working…
Want to get the most views possible on your videos? Follow this video optimization checklist to help your videos get discovered YouTube is the second largest search engine after Google (it’s also owned by Google, but that’s…
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The idea of short video ads is nothing new. Since the launch of platforms like Vine and Snapchat, short, easily digestible video content has become a mainstay of successful digital advertising. But just how short is too…
Imagine you run your own tech software company. You brought amazing minds together from some of the top computer engineering schools in the country to create a B2B software as a service (SaaS) tool for businesses that…
You’ve put so much into creating the perfect brand video and now, it’s finally ready! You’re stoked to dive right into advertising so your video can reach all the people it should. But wait – before you…
What’s the last video advertisement you saw? Was it on television? On Facebook? Was it a display ad on the side of the browser you were scrolling through? Chances are high that the video you saw wasn’t…
There are few “rules” when it comes to video creation. There isn’t a single guideline every single person or company should necessarily follow, because videos can be as different as the companies creating them, with different goals,…
You’ve just finished a stellar brand video. With breathtakingly beautiful visuals and the perfect song, you were able to capture the perfect vibe to sell your company’s vision and take your audience’s breath away. Best of all,…
Facebook has one of the largest, most robust, most segmented audiences of any social media platform. That’s thanks in part to all the information they request when a user signs up: age, gender, location, interests, hobbies, and…
The holidays are still months away, but with those hints of pumpkin spice and creamy eggnog already in the air, you know it won’t be long before you’re opening presents and ringing in the new year. This…
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