Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the…
As Lemonlight’s Copywriter, most of my workday is spent writing. I write blog posts, eBooks, newsletters, campaign taglines—you name it, I’ve written it. Despite the fact that my days are spent putting pen to paper (putting cursor…
Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does. For those reasons, it’s often the first line…
Pre-roll ads have somewhat of a reputation in the advertising industry. If you’re not familiar with the term, you almost certainly know these ads when you see them—the typically unskippable clips that play on YouTube and other…
Marketing in the age of COVID-19 is difficult. It’s a balancing act of understanding your business, your customers, your digital audience, the global landscape, and the emotions and habits that are dominating our lives. Added to those…
Our team at Lemonlight recently conducted a survey asking about marketing needs in the midst of COVID-19. One insight we gleaned from the results was the fact that many marketers had pre-prepared content that now feels useless.…
SEO (search engine optimization) has always been important. As a crucial method for getting users to engage with your web content, most businesses are aware that SEO should be part of a comprehensive marketing strategy. The problem…
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It’s been said before, but we’ll say it again: This time is challenging, unpredictable, and altogether tough to navigate. For brands, the landscape is especially unique in that many marketing efforts are virtually impossible to execute or…
With the inundation of remote video calls that many teams are experiencing, brands are finding creative ways to join the conversation. One that no one was expecting? Making custom images for Zoom backgrounds. My Zoom background for…
As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
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