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Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

The 12 Brand Archetypes Illustrated With Video

You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically…

The How and Why of Live Streaming Video Content

Imagine stretching out the length of human history like a piece of yarn and then marking off two points with a pen: First, the invention of the movie camera, and second, the invention of the live performance.…

Connect To Gen Z With Video Content

Figuring out what exactly separates each new generation can be next to impossible. There are no set criteria. Is it as simple as fashion? Or politics? Taste in music, maybe? Even the actual passage of time does…

A Brief Education On Educational Video Content

Content marketing as a household concept is still relatively new, even if it’s been around as an actual tactic for a long time. But educational content marketing in particular has gotten a big boost in recent years,…

What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half again as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor…

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How Do Videos Perform Versus Other Types of Content?

One of the earliest films ever shown, L’Arrivée d’un train en gare de La Ciotat, has developed an infamous legend since it first screened in 1895. Like most marketing, this is best taken with a grain of…

5 Ways to Optimize Video Content for Mobile

How much time do you spend on your phone every day? A few seconds here and there while standing in a line? An email before bed? A YouTube video (or two or three) on the bus ride…

Voice-Overs: What They Are and What They Do For Your Videos

You’re looking out over a sweeping landscape from an aerial view, mesmerized by the heights and gorgeous cliffside forest below you, when an epic, Morgan Freeman or David Attenborough style voice booms out from somewhere behind the…

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