Let’s face it: not all businesses were built for the exhilarating, tantalizing, sales-driving world of content marketing. And that’s okay! Some industries just don’t lend themselves to very engaging visual or written content. No shade, but if…
A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…
Let me stop you right now. You’re probably thinking, “Wait—I need more than one video? One is expensive enough!” You’re running a small business, after all—you can’t afford to break the bank on marketing. But what if…
You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective…
For our fourth installment in the “Video Trends in 2020” series, we’re shifting away from trends in video features and components to look instead at the way video creation itself is changing. Any brand that wants to…
As we enter 2020 and begin a new decade, it’s clear that the world we live in is becoming more digitally-driven every day. It’s been almost 13 years since the first-generation iPhone was released in 2007, but…
It’s time for the next installment of our “Video Trends in 2020” series (check out parts one and two!), and this time, we’re looking at vertical video. All over the Internet, there are complaints from users watching…
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If you’ve watched any videos online lately, you may have noticed that most video content has one thing in common: it’s short. With psychologists and marketers alike pointing out the impact of our short attention spans on…
For the second iteration of our “Video Trends in 2020” series, we’re looking into a concept that has been gaining traction in recent months: one-on-one video communication. What is one-on-one video communication? One-on-one video communication is the…
On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight. …
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