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How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

9 Experts Share Actionable Tips for Digital Marketing in 2020

Digital marketing is everywhere, and the Internet is flooded with content about SEO, digital ads, online customer journeys, and other elements of reaching an online audience. To that end, we reached out to nine digital marketing experts…

5 Ways to Tailor Videos to Your Buyer Personas

Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…

Client Spotlight: Nature Box

Part of the recipe for a great marketing campaign is understanding who your product or service is helping. Are you solving a problem for working women? Teens who play sports? Elderly people with mobility challenges? Chances are,…

5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

Client Spotlight: Updater

Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.”  This is an effective hook…

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Client Spotlight: Honor Yoga

This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…

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Give us a call at 310.402.0275