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The Growth of Visual Search and How to Keep Up

As humans, we’re extremely visual creatures. In fact, 90 percent of the information we receive is visual, and we can identify images almost instantaneously (fewer than 13 milliseconds). The goal of visual search is to use artificial…

How to Build a Content Marketing Strategy from Scratch

There are millions of people in the world who would be thrilled to buy what your company sells. That statement might sound like an exaggeration, but given the global population, it’s a near statistical certainty. Even if…

11 Viral Videos and the 8 Traits That Made Them Successful

Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…

5 Quick Must-Read Tips For Your First Kickstarter Video

When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter…

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The Growth of Episodic Content: Your Starter Guide

Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…

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