“Think globally, act locally” is the maxim of a green-minded generation looking to improve the environment one recyclable bag at a time. But it could also hold water as a new philosophy for content marketers with an…
For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, November, and December is…
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have…
Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…
Everybody loves to laugh. Even people who claim that they don’t like “comedy” still love to laugh – it’s just the framework of the genre that they dislike. And framework, or context, is everything. Because as much…
Towering trees, majestic lakes, verdant meadows, crystal clear skies…what content marketer wouldn’t want to feature the great outdoors in their video? Even if you’re not a nature-centric or wilderness-themed brand, the appeal is obvious. Compared to building…
If you live somewhere with a serious winter, you may think of the holiday season as officially commencing with the first delicate snowfall. Further signs of the approaching season include the leaves changing their color, frost forming…
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When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’re doing. Maybe you’ve always used…
What do you think of when you picture an awards show? Red carpets? Golden statuettes? Free canapés being passed around by black-clad waitstaff? As old-fashioned (and a little ridiculous) as these ceremonies may seem, industry awards remain…
Shakespeare famously wrote: “If music be the food of love, play on.” With this grandly moving statement the Bard was, if anything, underestimating the degree that music impacts all of our lives. Music is an essential part…
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