What Do People Watch Most on YouTube in 2021?
A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, but for…
TikTok FAQ: All Your Short-Form Video Questions, Answered
We recently hosted a “Spotlight on TikTok Creators” event as part of our new series of lunchtime chats with industry experts, and the event was a massive success—so much so that we had far too many audience…
These 5 Brands Each Have a Successful Video Marketing Strategy—Here’s How
Video marketing is anything but one-size-fits-all. What works well for one brand might flop for another, which is why we always recommend putting time and thought into the strategy that aligns best with your audience and goals.…
The 8 Best Strategies for Mobile Video Ads in 2021
Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…
How Will Video Help SEO Ranking?
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…
Lemonlight Announced as a 2021 National Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommend-ability, giving UpCity…
What to Expect on Your Project’s Production Day
Whether you call it production day, shoot day, on-set day, or something else entirely, the portion of your project when you’re actually capturing footage is often the most exciting. But, if you’re new to the video production…
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Strategies to Bridge the Gap Between Data and Creativity in Advertising
The advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field…
20 Places to Post Your Video Now That It’s Done
Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as…
7 Expert Tips for Creating Engaging Content on TikTok and Reels
Over the last year, short-form video platforms like TikTok and Instagram Reels became so popular that brands started to capitalize on the trend. But creating short-form content presents a unique challenge, and audiences expect to be either…