Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want…
When you create content on YouTube, you’re not only trying to get views, likes, and shares—you’re also trying to build a community of viewers. So if your goal is primarily about increasing the number of people who…
Branding is all about telling a cohesive and continuous story about your company to the world. When there is a consistent branding strategy, you’re carefully aligning what you want people to think about your company and what…
Artificial intelligence (AI) is a phenomenal technology that sounds like something straight out of a sci-fi movie. Although it hasn’t been around for too long, AI has already contributed to the growth and productivity of industries throughout…
In order to market to an entire generation, it’s important to understand who they are and what they value. So, who is Generation Z? Gen Z-ers are any individuals born from 1996 to 2010. They are on…
UPDATE SEPTEMBER 2021: VidCon 2021 has been canceled due to increasing COVID-19 concerns. Please see the statement from the VidCon team below for more information. We’re going to leave the full article up for anyone who wants…
A few seconds is all it takes to captivate an audience. A two-hour film, thirty-minute sitcom, and minute-long commercial may deliver, but the popular social media app TikTok thrives in the short-form video space. When TikTok’s Chinese…
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YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s…
Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…
If you’ve decided that you want to work with a production company, you’re probably relatively aware of the benefits that arise from that relationship. For example, working with a production company often provides an all-inclusive process with…
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