Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…
Digital marketing is everywhere, and the Internet is flooded with content about SEO, digital ads, online customer journeys, and other elements of reaching an online audience. To that end, we reached out to nine digital marketing experts…
Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…
Part of the recipe for a great marketing campaign is understanding who your product or service is helping. Are you solving a problem for working women? Teens who play sports? Elderly people with mobility challenges? Chances are,…
What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…
Prior to the last two decades, the state of media advertising in America was relatively straightforward. Buy what you can afford in local media, be it newspapers or local TV stations. As you grow, focus on preparing…
Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.” This is an effective hook…
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Did you know that there were 536 scripted series released in 2019? That’s at least according to a new piece in the New York Times on a report released last week from the TV network FX, which…
Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenarios, you’re a digital consumer,…
This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…
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