As humans, we’re extremely visual creatures. In fact, 90 percent of the information we receive is visual, and we can identify images almost instantaneously (fewer than 13 milliseconds). The goal of visual search is to use artificial…
Don’t you love those six-second bumper ads on YouTube? You know, the ones that pass by in a flash so fast that you almost forget you see them at all? So much better than those tedious 15-…
You’re probably reading this on your smartphone or computer as you sit at your desk, right? Whether we like it or not, we’re ruled by our digital devices and, so, it’s no surprise everyone seems stuck staring…
There are millions of people in the world who would be thrilled to buy what your company sells. That statement might sound like an exaggeration, but given the global population, it’s a near statistical certainty. Even if…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter…
When a product makes your life better, even in small ways, that’s a big deal. But as a company, it can often be hard to tell those stories and truly communicate how impactful you are in the…
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Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…
When it comes to the elements that make a great video, whether it’s a five-second pre-roll ad or an Oscar-winning motion picture, one thing you cannot overlook is audio. Audio is a critical element that can make…
An increasing number of businesses are continuing to flock to the digital space in 2019. This makes sense – after all, operating online means you can sell around the clock, expand your reach to a global audience,…
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