User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide. User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content…
As stay-at-home restrictions begin to lift in some areas, many brands are turning their attention towards how to drive sales in the coming months. Analysis from Hubspot shows that deals created and closed in mid-May took a…
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In the latest spot for The New York Times, the media outlet shines a light on the danger of misinformation about the COVID-19 pandemic. The 30-second spot, entitled “The Truth is Essential,” uses the minimalist typed visuals…
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be…
This week, Silk is reminding us that “neighbors are still neighbors” with its latest spot. The video is a welcome deviation from the many, many commercials featuring Zoom calls over the last few months, and it doesn’t…
As the impact of COVID-19 continues to hit brands across the globe, many companies have found that planning—both short-term and long-term—has gone out the window. After all, no one was planning for a pandemic to wreak havoc…
In this week’s spot, Progressive Insurance provides a useful service to new homeowners: a support group to keep them from becoming their parents. Using examples like not knowing how to silence a cell phone or hovering over…
Lately, you’ve probably been seeing advice (ours included) about trying as hard as possible not to cut your marketing budget. If you haven’t, the premise is this: There are fewer competitors in the space right now as…
Our team recently sent out a survey to gauge how marketers have been experiencing COVID-19. We wanted to learn about marketing challenges and opportunities across industries, locations, and business sizes. We reported on the findings from that…
Online pet retailer Chewy is our choice for this week’s must-watch video with its new spot aimed at pet owners and pet lovers. The video shows a Zoom call, as many ads (and SNL sketches) have shown…
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