The advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field…
Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as…
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Over the last year, short-form video platforms like TikTok and Instagram Reels became so popular that brands started to capitalize on the trend. But creating short-form content presents a unique challenge, and audiences expect to be either…
While it may feel like 2021 is just getting started, we’re a few months into the year, and there are already several great commercials to talk about. We’ll go into more detail below, but here are our…
Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…
Recent data shows that 94% of video marketers consider video an important part of their marketing strategy. And while marketing encapsulates many different types of inbound and outbound efforts, video is especially effective at driving the needle…
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought. It’s important to make sure that every video you create is accessible to its intended audience, and adding captions…
Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…
YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
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