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5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

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Client Spotlight: Updater

Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.”  This is an effective hook…

Client Spotlight: Honor Yoga

This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…

7 Tips for Creating a Strong Video CTA

A call-to-action (CTA) is the most critical part of any piece of content. It’s the component that drives users to act, and its strength (or weakness) will likely determine the success of the content itself in serving…

Everything You Need to Know About Webinars

What is a Webinar? The word webinar comes from a combination of “web” and “seminar,” so a webinar is a seminar-style workshop or presentation that is hosted online. Webinars have become more popular in recent years, possibly…

How to Use A/B Testing to Improve Your Video

What Is A/B Testing? A/B testing is the process of testing two different versions of a marketing asset by making a minor adjustment to one of the components. Each version is distributed to half of your audience,…

Client Spotlight: JSCULPT

With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific…

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Give us a call at 310.402.0275