Every year, when we hit the holiday season and the year comes to a close, marketers look ahead to prepare for what’s coming. In 2020, though, we’re experiencing this process with a little bit of a twist.…
As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…
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What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…
Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…
If you feel like you’re seeing more stock footage than ever lately, you’re not alone. Video content itself is on the rise, and stock footage has been filling the gaps over the last several months as in-person…
If you own a brick and mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes…
Building an online reputation is generally a good thing. For people to talk about your brand online, they have to know your brand exists. This is the “brand awareness” phase of any marketing strategy, and if people…
Think you have to work at a crazy cool digital media agency or leading technology startup to create a fantastic industry video? Think again! Industry videos are an amazing tool for almost any company in any industry.…
“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in…
It seems like every few years, the exact same news story rolls around on all our tablets: “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…
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