What Is Shoppable Video? Shoppable video is video content that is interactive, allowing the viewer to engage with product details or even add a product to the cart. The experience enables any product featured in a video…
Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…
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If you own a brick and mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes…
For most businesses, it’s now abundantly clear that video marketing is effective. it increases audience engagement, generates leads, and, ultimately, drives revenue. As these benefits become clearer, Many companies that used to be skeptical of video production…
The business world undeniably runs on quarters, with most teams and organizations setting goals for each three-month period throughout the year. While many marketers also set goals on a quarterly basis, it’s often assumed that marketing doesn’t…
Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends,…
Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…
Crowdfunding platforms like Kickstarter and Indiegogo provide founders with a booming outlet to launch their businesses. However, not all campaigns are successful. We hear about the big winners, but the reality is that between 69 and 89…
What is augmented reality (AR)? Augmented reality—also known as AR—is an interactive digital experience anchored in a real physical environment. Using a camera, virtual objects are anchored to a physical point in your surroundings. As the camera…
Marketing is a unique field in that it’s constantly evolving and contains a wide variety of sub-specialties. No two marketers are the same—some focus on content, others on analytics, and still others on automation, SEO, paid ads,…
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