For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…

There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…

For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…

What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…

Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…

Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers.…

Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But…

They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything…