Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

Everybody loves to laugh. Even people who claim that they don’t like “comedy” still love to laugh – it’s just the framework of the genre that they dislike. And framework, or context, is everything. Because as much…

Towering trees, majestic lakes, verdant meadows, crystal clear skies…what content marketer wouldn’t want to feature the great outdoors in their video? Even if you’re not a nature-centric or wilderness-themed brand, the appeal is obvious. Compared to building…

If you live somewhere with a serious winter, you may think of the holiday season as officially commencing with the first delicate snowfall. Further signs of the approaching season include the leaves changing their color, frost forming…

When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’re doing. Maybe you’ve always used…

What do you think of when you picture an awards show? Red carpets? Golden statuettes? Free canapés being passed around by black-clad waitstaff? As old-fashioned (and a little ridiculous) as these ceremonies may seem, industry awards remain…

Shakespeare famously wrote: “If music be the food of love, play on.” With this grandly moving statement the Bard was, if anything, underestimating the degree that music impacts all of our lives. Music is an essential part…

Let us tell you a story. In 2010, two friends named Kevin Systrome and Mike Krieger founded a photo-sharing app called Instagram. Within a month of its launch, Kevin and Mike’s brand-new start-up had attracted one million…

If you could travel back in time for just a few hours, what moments would you want to witness? The storming of the Bastille? The Gettysburg Address? Jimi Hendrix tearing up the stage at the original Woodstock…