As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
Currently, large segments of the workforce are clocking in from home, which is affecting the ways our workdays are structured and the ways we interact with content. Video is uniquely positioned to facilitate this shift. It’s a…
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If your organization is like most companies across the globe, you’re spending a lot of your time lately on Zoom, Google Hangouts Meet, GoToMeeting, or Skype. These remote video calls are crucial in a time that doesn’t…
It’s clear by now that COVID-19 is having a significant impact on communities across the globe. One implication of this fact is that businesses large and small are having to pivot their marketing strategies, adjusting for realities…
Many people are naturally skeptical about remote work—especially company managers and execs—and their skepticism isn’t all that surprising. When the norm is for employees to be under manager surveillance for the duration of the workday, there are…
At this point in time, it’s impossible to ignore the impact that the COVID-19 coronavirus is having on workplaces. As the info keeps pouring in, more and more organizations are taking preventative actions to slow the spread…
Have you ever come across demands asking Netflix to start a category for “something easy to watch when you’re only kind of paying attention?” What about a category that Twitter user @bazecraze suggests in this Tweet for…
Aviation Gin is back in the video spotlight after its response to the Peloton ad went viral. This time, it’s using Leap Day (February 29th) to help a woman born in 1936 to celebrate her official 21st…
The marketing and advertising spaces seem to revolve around creative. While there’s more to a great campaign than just its creative assets (and a lot of behind-the-scenes work contributes to the creative itself), at the end of…
We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus…
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