If you haven’t worked in production before, you may not be familiar with the term “call sheet.” As you’ll quickly see, your call sheet is your most important asset to help production day run smoothly. Keep reading…
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a…
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Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online…
When you’re creating video content for your company, the process can sometimes feel daunting—especially if you’re new to the production game. Thankfully, having a plan to stick to can help. A big part of your overall plan…
A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, but for…
We recently hosted a “Spotlight on TikTok Creators” event as part of our new series of lunchtime chats with industry experts, and the event was a massive success—so much so that we had far too many audience…
Video marketing is anything but one-size-fits-all. What works well for one brand might flop for another, which is why we always recommend putting time and thought into the strategy that aligns best with your audience and goals.…
Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommend-ability, giving UpCity…
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