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Why a Testimonial Video Is Critical for Your Brand

As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…

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5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

5 Ways to Tailor Videos to Your Buyer Personas

Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…

The 7 Best Resources for Stock Footage at Any Budget

If you feel like you’re seeing more stock footage than ever lately, you’re not alone. Video content itself is on the rise, and stock footage has been filling the gaps over the last several months as in-person…

How to Use Local SEO to Bring In New Customers

If you own a brick and mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes…

How to Craft the Perfect Industry Video

Think you have to work at a crazy cool digital media agency or leading technology startup to create a fantastic industry video? Think again! Industry videos are an amazing tool for almost any company in any industry.…

What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in…

The What and Why of Algorithms

It seems like every few years, the exact same news story rolls around on all our tablets:  “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…

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