A few seconds is all it takes to captivate an audience. A two-hour film, thirty-minute sitcom, and minute-long commercial may deliver, but the popular social media app TikTok thrives in the short-form video space. When TikTok’s Chinese…
YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s…
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Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…
If you’ve decided that you want to work with a production company, you’re probably relatively aware of the benefits that arise from that relationship. For example, working with a production company often provides an all-inclusive process with…
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…
Video sharing platforms have become some of the most important tools for content creators, businesses, filmmakers, or virtually anyone looking to share their video content to a broad audience. And with each year, it becomes more and…
If you haven’t worked in production before, you may not be familiar with the term “call sheet.” As you’ll quickly see, your call sheet is your most important asset to help production day run smoothly. Keep reading…
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a…
Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online…
When you’re creating video content for your company, the process can sometimes feel daunting—especially if you’re new to the production game. Thankfully, having a plan to stick to can help. A big part of your overall plan…
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