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Which Metrics Matter: A Guide to Video Engagement

How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star…

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Enhance Your Content Game With Amazon

Amazon is the most influential retail platform in the world, responsible for roughly 5% of all retail spend in the United States alone. As a content marketer, mastering its capabilities is both one of your greatest opportunities…

How to Set SMART Goals for Your Videos

In the world of video content marketing, goals are everything. Despite the fact that video is one of the best ways to connect with your consumers, posting content without a clear objective is more likely to harm…

The What and Why of Algorithms

It seems like every few years, the exact same news story rolls around on all our tablets:  “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…

What’s the Difference Between B2B and B2C Video Marketing?

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeniable power of…

8 Startup Founders Share Their Tips For Success

Starting a brand new company from scratch can seem next to impossible, and yet every year, thousands upon thousands of aspiring entrepreneurs give it their best shot. Those early days are brutal, and most startups won’t live…

Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

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