Beyond the Pre-Roll Videos: Your Guide to Creating the Call-To-Action

The ultimate guide to pre-roll videos and why you need a killer call-to-action.

If you’re selling a product or service on the Internet, you have many options for marketing. Of course, your end goal is to fatten up your bottom line, but you can only do this when you have the eyes and ears of your customers. So, how can you do your best to attract the senses of your audience? If you haven’t guessed yet, it’s video!

Did you catch our little play on words in the first paragraph? In case you didn’t, we mentioned the eyes and ears of your prospective buyers. Videos interact with two important senses and allow you to not only talk to your customers but show them exciting features, how-to tutorials or just announce a brand-new spanking product! In fact, some really smart people did a survey to see how well the use of video increases conversions and sales. In the report, statistics showed that when video was placed on a landing page, it would increase the conversion rate by 80 percent! Crazy, huh? The sad fact is that the same report showed that only 19 percent of marketers were utilizing the awesome strategy of video marketing. Now, that’s really sad, but you don’t need to fall into that group.

Have you heard of pre-roll videos? You have probably seen these short little features when personally watching videos on the Internet. They are basically a mini, online commercial that run 30 seconds in length. These pre-roll videos appear before the main content of an online video. They provide the audience with a taste of what a company has to offer. They can be funny, serious or just plain informative, but their main purpose is to grab the attention of a prospective customer and let them know,

“Hey potential customer, I provide value for you. Here’s what I’m about.”

Now, when you create a pre-roll video, you’ll want to be sure that there is a call-to-action at the end. You see, people like to be guided and told what to do. Yes, we’re serious – statistics show that you will get a better reaction from your advertisement if you tell people what they should do to get their hands on your product or service. Sounds simple, doesn’t it? It is, but if you don’t include a call-to-action in your pre-roll video, the odds of a sale drop, and you don’t want that! Your call-to-action can be something as simple as, “Call right now for more information” or “Click the link below to start saving today.” It all depends on the product or service that you are promoting.

Fun fact: Orion 21 reports that landing pages with video have up to 800% more conversion than the same page without a video.

By now, you should be thoroughly convinced that using an online commercial in your marketing plan will help you boost sales. In that same report that we mentioned above, it showed that 82 percent of B2B marketers experienced a positive effect by combining a video marketing plan into their budget. Wouldn’t you like to experience that success rate too?