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How Will Video Help SEO Ranking?

You’ve heard the term search engine optimization (aka SEO) a million times. But did you know adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true! Video…

Misconceptions in Video Marketing: a Screenplay

Scene: Interior office. Two characters, Miss Margaret Conception and Lemon Light, are having a conversation about video marketing over a cup of coffee. Miss Conception: Welcome to my office, Lemon. I’m really glad to have you here.…

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How to Drive More Sales Through Video Marketing

Video Marketing is the most powerful form of online marketing, and is quickly becoming the most powerful form of marketing period. Consider these remarkable statistics: More than one BILLION hours of YouTube video is being watched every day. That’s…

The Corporate Videos You Need to Succeed

I don’t know if you’ve heard, but videos are everything right now. If your business isn’t using video marketing to its full potential, well, you won’t be in business for long. And when we say “corporate video,” you probably…

Which Videos To Incorporate Into Your Email Marketing and Why

Many people create videos for their website and social media. But did you know that incorporating video into your email can really boost your stats? Simply putting the word “video” in the subject line will boost open rates by 19% and click-through…

Why Lemonlight?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured! Video content is important for your business. Even more important? Good video content. We believe that…

The 8 Essential Videos You Need For Your School

Creating videos for your school is not only the best way to bring your campus to life, it’s the best way to reach your target audience. Young people love watching videos. In fact, millennials watch online videos over two…

How Does Facebook Advertising Work?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured!   Facebook has developed a powerful advertising platform. But if you’re new to it, it…

Should You Have a Video For Your Startup Business?

Yes. You should definitely have a video for your startup. The best business decisions are made not from your gut, but from carefully researched information. And the numbers around using video to market your business are pretty…

How to Make a Viral Video

Everyone wants their video to go viral. But how, exactly, does that work? Viral videos tend to have one major thing in common: they elicit strong reactions. Sometimes that reaction is laughter or joy, but often videos that…

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