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Best Practices for Video Content on TikTok

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…

How Different Generations Consume Video Content on YouTube

YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…

6 OTT Ad Trends to Take Advantage of in 2021

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…

8 Expert Tips For Effectively Communicating with Your Audience

You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective…

8 Experts Share Their Tips for Using Video in Email Campaigns

As marketing content becomes increasingly digital in nature, many companies are searching for ways to innovate their email campaigns. One option that’s gaining traction is including video content, and for good reason; a commonly cited study found…

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9 Experts Share Their Tips for Marketing to Millennials

There’s no doubt that millennials are a unique generation. Much of the buzz surrounding millennials is negative, with countless articles detailing industries they’ve killed with their spending habits. Love them or hate them, millennials make up a…

The 12 Brand Archetypes Illustrated With Video

You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically…

Top 5 Video Marketing Tips for Vacation Rental Hosts

Renting out property short-term is becoming increasingly popular as a side business. Want to make sure potential guests notice your vacation rental property? Then a savvy vacation rental marketing strategy should be at the top of your…

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