Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…
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Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…
Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…
As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective…
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