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Best Practices for a Before and After Video

Best Practices for a Before and After Video

Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…

Video for Instagram: What Content Performs Best in 2021

Video for Instagram: What Content Performs Best in 2021

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…

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The 8 Best Strategies for Mobile Video Ads in 2021

The 8 Best Strategies for Mobile Video Ads in 2021

Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…

How Will Video Help SEO Ranking?

You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…

6 Video Post-Production Tips to Enhance Your Content 

Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…

Best Practices for Video Content on TikTok

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…

How Different Generations Consume Video Content on YouTube

YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…

6 OTT Ad Trends to Take Advantage of in 2021

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…

8 Expert Tips For Effectively Communicating with Your Audience

You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective…

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