Stock footage, also known as stock video, is comprised of short video clips that were specifically created by filmmakers for general use. Stock footage helps to enhance any video production in a time- and cost-saving manner. It…
At its core, marketing is all about finding customers. However, if you’ve been marketing products or services for a while, you know the reality can be more complex than it sounds. How you find those customers is…
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Creative block can be a very real problem for people in all kinds of industries, and this is certainly true of those creating video content. It can be frustrating to feel like you are just chugging along…
For HR teams and hiring managers, the recruitment process can be extended, drawn-out, and quite frankly, exhausting. From screening to interviewing to evaluating candidates, many steps have to take place before your company can hire the right…
When you create content on YouTube, you’re not only trying to get views, likes, and shares—you’re also trying to build a community of viewers. So if your goal is primarily about increasing the number of people who…
Branding is all about telling a cohesive and continuous story about your company to the world. When there is a consistent branding strategy, you’re carefully aligning what you want people to think about your company and what…
Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…
Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…
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