Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
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YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…
As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective…
As marketing content becomes increasingly digital in nature, many companies are searching for ways to innovate their email campaigns. One option that’s gaining traction is including video content, and for good reason; a commonly cited study found…
What’s the first thing that comes to your mind when you see the word “brand ambassador”? It’s usually a person that talks about a business and promotes its products. Most business owners have this idea that a…
There’s no doubt that millennials are a unique generation. Much of the buzz surrounding millennials is negative, with countless articles detailing industries they’ve killed with their spending habits. Love them or hate them, millennials make up a…
You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically…
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