Most people would agree that the term “fake news” has been tossed around much too frequently over the past several years, to the point that this formerly potent buzzword has lost almost all of its…well, buzz. With…
How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star…
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Break out the champagne! For the second year in a row, Lemonlight is overjoyed to announce that we have been chosen for the Inc. 5000 list of the most successful companies in America. Not only that, but…
While they may still feel like something out of science fiction, personal drone ownership has skyrocketed around the world – and especially here in the United States. Looking back, in 2016 alone almost 800,000 US drone owners…
By far the biggest buzzword to take the content marketing industry by storm over the past decade is “experiential.” But while you may be hearing this term bandied about at networking events, or notice it listed as…
Amazon is the most influential retail platform in the world, responsible for roughly 5% of all retail spend in the United States alone. As a content marketer, mastering its capabilities is both one of your greatest opportunities…
The power and the colossal challenge of video content is that no two videos are exactly alike. As content marketers already know, for every single brand and product there are borderline infinite creative directions that you can…
In the world of video content marketing, goals are everything. Despite the fact that video is one of the best ways to connect with your consumers, posting content without a clear objective is more likely to harm…
Meet the new Lemonlight logo. We didn’t make this change lightly. A logo is the first thing that you notice about a company. Like an elegant signature or royal insignia pressed in wax, it announces your brand…
Business-to-business (B2B) and business-to-consumer (B2C) marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeniable power of…
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