Client Spotlight: RXBAR
There’s a timeless advertising adage that goes something along the lines of: “People don’t buy from brands. They buy from people.” One of your most important responsibilities as a content marketer is to put a human face…
The 5 Most Important Awards For Content Marketers To Know
What do you think of when you picture an awards show? Red carpets? Golden statuettes? Free canapés being passed around by black-clad waitstaff? As old-fashioned (and a little ridiculous) as these ceremonies may seem, industry awards remain…
How to Choose the Perfect Music for Your Video Content
Shakespeare famously wrote: “If music be the food of love, play on.” With this grandly moving statement the Bard was, if anything, underestimating the degree that music impacts all of our lives. Music is an essential part…
Facebook and the Future of Video
As of June 2019, Facebook has 2.41 billion monthly active users. That’s more than seven times the population of the United States, and nearly twice the population of India. Every month, this borderline unimaginable sea of people…
Client Spotlight: Coeur Sports
When did “sincerity” become a bad word? In an age of so-called fake news and ultra-partisan media, you might think that approaching content with an open, kind-hearted sensibility would be less controversial. And yet one of the…
The Art of the Instagram Story
Let us tell you a story. In 2010, two friends named Kevin Systrome and Mike Krieger founded a photo-sharing app called Instagram. Within a month of its launch, Kevin and Mike’s brand-new start-up had attracted one million…
7 Tips for Creating Successful Event Videos
If you could travel back in time for just a few hours, what moments would you want to witness? The storming of the Bastille? The Gettysburg Address? Jimi Hendrix tearing up the stage at the original Woodstock…
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10 Expert Tips from Top Influencer Marketing Agencies
Celebrity spokespeople have existed since ancient Rome, when popular gladiators were paid to endorse products like olive oil. The same is true of people who are “famous for being famous,” a peculiar class of stardom which likewise…
Announcing Our New International Teams
Break out your passports, because the Lemonlight international team has just gotten bigger! While our company is based in Los Angeles, California, we frequently collaborate with teams all around the world. That’s why Lemonlight is so excited…
Converting MQL’s to SQL’s with Video
The world of video content marketing is awash in acronyms of varying length, importance, and degree of obfuscation. From ACE (Adjust, Combine, Expand) to BANT (Budget, Authority, Need, Timeline), CPC (Cost-per-click) to CMS (Content Management System), there…