As of June 2019, Facebook has 2.41 billion monthly active users. That’s more than seven times the population of the United States, and nearly twice the population of India. Every month, this borderline unimaginable sea of people…
When did “sincerity” become a bad word? In an age of so-called fake news and ultra-partisan media, you might think that approaching content with an open, kind-hearted sensibility would be less controversial. And yet one of the…
Let us tell you a story. In 2010, two friends named Kevin Systrome and Mike Krieger founded a photo-sharing app called Instagram. Within a month of its launch, Kevin and Mike’s brand-new start-up had attracted one million…
If you could travel back in time for just a few hours, what moments would you want to witness? The storming of the Bastille? The Gettysburg Address? Jimi Hendrix tearing up the stage at the original Woodstock…
Celebrity spokespeople have existed since ancient Rome, when popular gladiators were paid to endorse products like olive oil. The same is true of people who are “famous for being famous,” a peculiar class of stardom which likewise…
Break out your passports, because the Lemonlight international team has just gotten bigger! While our company is based in Los Angeles, California, we frequently collaborate with teams all around the world. That’s why Lemonlight is so excited…
The world of video content marketing is awash in acronyms of varying length, importance, and degree of obfuscation. From ACE (Adjust, Combine, Expand) to BANT (Budget, Authority, Need, Timeline), CPC (Cost-per-click) to CMS (Content Management System), there…
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Most people would agree that the term “fake news” has been tossed around much too frequently over the past several years, to the point that this formerly potent buzzword has lost almost all of its…well, buzz. With…
How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star…
Break out the champagne! For the second year in a row, Lemonlight is overjoyed to announce that we have been chosen for the Inc. 5000 list of the most successful companies in America. Not only that, but…
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