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The Secrets of Creating Binge-worthy Content

Binge (/binj/) noun “a short period devoted to indulging in an activity to excess.” While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a…

3 Essential Production Elements (That Aren’t Filmmaking)

They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything…

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Client Spotlight: Casper Boards

There’s an old marketing adage that we come back to time and again: “People don’t buy from brands, they buy from people.” It doesn’t matter how slick your branded content videos are if they focus only on…

How to Create International Video Content

“Think globally, act locally” is the maxim of a green-minded generation looking to improve the environment one recyclable bag at a time. But it could also hold water as a new philosophy for content marketers with an…

The Importance of Q4 Content Marketing

For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, November, and December is…

Video in Email: How to Maximize its Impact

If your brand wants a generous return on investment (ROI), there are few better methods than video.  A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have…

Client Spotlight: Athalonz

When you think about your favorite fictional characters, what do you imagine their voices sound like? What about your favorite historical figures – those who lived in an era before their tone and vocal quirks could be…

How to Create Hilarious Video Content

Everybody loves to laugh. Even people who claim that they don’t like “comedy” still love to laugh – it’s just the framework of the genre that they dislike. And framework, or context, is everything. Because as much…

3 Key Factors To Keep In Mind When Filming Outdoors

Towering trees, majestic lakes, verdant meadows, crystal clear skies…what content marketer wouldn’t want to feature the great outdoors in their video? Even if you’re not a nature-centric or wilderness-themed brand, the appeal is obvious. Compared to building…

How to Create Video Content for the Holidays

If you live somewhere with a serious winter, you may think of the holiday season as officially commencing with the first delicate snowfall. Further signs of the approaching season include the leaves changing their color, frost forming…

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