Client Spotlight: Alien Earbuds
What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…
Organic Vs. Paid Social Video: A Comparison
Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…
The 4 Best Video Hosting Platforms (That Aren’t YouTube)
What makes a good house? Is it the construction? You know: Sturdy walls, a roof that doesn’t leak, windows that don’t creak, etc.? Is it the decoration, maybe? Tasteful furnishings, an airy floor plan, plus a couple…
Video Content Tips for Every Social Media Platform
Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers.…
Client Spotlight: Beauty with a Twist
A brand’s archetype can frequently be the key to connecting with its ideal customer base. But sometimes, your archetype can start to feel more like a limitation than an opportunity. While their purpose is to provide an…
The Top 4 Video Mistakes to Avoid
Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But…
The Secrets of Creating Binge-worthy Content
Binge (/binj/) noun “a short period devoted to indulging in an activity to excess.” While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a…
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3 Essential Production Elements (That Aren’t Filmmaking)
They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything…
Client Spotlight: Casper Boards
There’s an old marketing adage that we come back to time and again: “People don’t buy from brands, they buy from people.” It doesn’t matter how slick your branded content videos are if they focus only on…
How to Create International Video Content
“Think globally, act locally” is the maxim of a green-minded generation looking to improve the environment one recyclable bag at a time. But it could also hold water as a new philosophy for content marketers with an…