Client Spotlight: Long Beach Ballet
In theory, what could be easier than event videography? There’s no casting, no scripting, and no second takes. You just bring your camera to an event, shoot a little footage, and then after an hour or two…
Own Your Brand Narrative with Lifestyle Videos
There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…
6 New Social Media Platforms Every Content Marketer Should Know
“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…
A Brief History of Online Advertising
For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…
Client Spotlight: Alien Earbuds
What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…
Organic Vs. Paid Social Video: A Comparison
Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…
The 4 Best Video Hosting Platforms (That Aren’t YouTube)
What makes a good house? Is it the construction? You know: Sturdy walls, a roof that doesn’t leak, windows that don’t creak, etc.? Is it the decoration, maybe? Tasteful furnishings, an airy floor plan, plus a couple…
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Video Content Tips for Every Social Media Platform
Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers.…
Client Spotlight: Beauty with a Twist
A brand’s archetype can frequently be the key to connecting with its ideal customer base. But sometimes, your archetype can start to feel more like a limitation than an opportunity. While their purpose is to provide an…
The Top 4 Video Mistakes to Avoid
Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But…