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5 Editing Tips and Tricks You Need to Know

Editing is the primary feature that sets video apart from every other type of visual content. Unlike theater, painting, or photography, video/film is a medium that exists both through time and within the subjective point of view…

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How to Create an Environmentally-Friendly Production

Trash (/traSH/) noun “discarded matter; refuse” As a human, to be alive is to consume. Food, water, clothing, shelter…everything that we need to maintain our basic life functions are all consumed and, eventually, discarded in one way…

4 Essential Travel Tips for Filmmakers

For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…

4 Crowdfunding Mistakes to Avoid

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…

Client Spotlight: Long Beach Ballet

In theory, what could be easier than event videography? There’s no casting, no scripting, and no second takes. You just bring your camera to an event, shoot a little footage, and then after an hour or two…

Own Your Brand Narrative with Lifestyle Videos

There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…

6 New Social Media Platforms Every Content Marketer Should Know

“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…

A Brief History of Online Advertising

For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…

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