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What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in…

The What and Why of Algorithms

It seems like every few years, the exact same news story rolls around on all our tablets:  “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…

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Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

5 Editing Tips and Tricks You Need to Know

Editing is the primary feature that sets video apart from every other type of visual content. Unlike theater, painting, or photography, video/film is a medium that exists both through time and within the subjective point of view…

How to Create an Environmentally-Friendly Production

Trash (/traSH/) noun “discarded matter; refuse” As a human, to be alive is to consume. Food, water, clothing, shelter…everything that we need to maintain our basic life functions are all consumed and, eventually, discarded in one way…

4 Essential Travel Tips for Filmmakers

For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…

4 Crowdfunding Mistakes to Avoid

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…

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