Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want…
When you’re creating video content for your company, the process can sometimes feel daunting—especially if you’re new to the production game. Thankfully, having a plan to stick to can help. A big part of your overall plan…
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If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80…
Think you have to work at a crazy cool digital media agency or leading technology startup to create a fantastic industry video? Think again! Industry videos are an amazing tool for almost any company in any industry.…
You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…
Video is consistently reported as one of the most compelling ways to tell your company’s brand story. But video shoots can be difficult and time-consuming to organize internally, leading many companies to decide to work with a…
Video is quickly overtaking all other forms of content as the top dog when it comes to attracting and engaging viewers. Over half a billion people are watching video on Facebook everyday and one third of all…
A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…
When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. Honestly, it can be anything from the sound, to the camera angles, to poor acting or artistic direction.…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
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