9 Unexpected Ways You Can Use Video Marketing
If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80…
How to Craft the Perfect Industry Video
Think you have to work at a crazy cool digital media agency or leading technology startup to create a fantastic industry video? Think again! Industry videos are an amazing tool for almost any company in any industry.…
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Should I Publish My Video on My Homepage?
You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…
How Video Captions Help Attract and Engage More Users
Video is quickly overtaking all other forms of content as the top dog when it comes to attracting and engaging viewers. Over half a billion people are watching video on Facebook everyday and one third of all…
How to Optimize Your Customer Video Review Strategy
A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…
Best Video Lighting Tips for Your Next Production
When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. Honestly, it can be anything from the sound, to the camera angles, to poor acting or artistic direction.…
11 Viral Videos and the 8 Traits That Made Them Successful
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
How to Create a Day in the Life Video You’ll Love
When a product makes your life better, even in small ways, that’s a big deal. But as a company, it can often be hard to tell those stories and truly communicate how impactful you are in the…
The Growth of Episodic Content: Your Starter Guide
Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…
Is Shortform or Longform Video Right for You?
You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all…