Video is quickly overtaking all other forms of content as the top dog when it comes to attracting and engaging viewers. Over half a billion people are watching video on Facebook everyday and one third of all…
A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…
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When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. Honestly, it can be anything from the sound, to the camera angles, to poor acting or artistic direction.…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
When a product makes your life better, even in small ways, that’s a big deal. But as a company, it can often be hard to tell those stories and truly communicate how impactful you are in the…
Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…
You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all…
Technology companies have been taking advantage of video marketing for ages now. From Apple’s iconic 1984 commercial (say what you will about the irony of the video today…) to modern-day animated explainer videos, most tech companies know…
Interview footage can make or break your brand video. That’s why it’s crucial that your interviews go well, that you ask the right questions, and that the person you’re interviewing feels totally comfortable when they’re in front…
Putting on an event takes an incredible amount of work. Whether you’re hosting a small expert Q&A forum at your office or going all out and sponsoring a major conference in an entirely different city, events can…
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