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3 Video Marketing Tips to Turn Leads Into Clients

It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s…

3 Ways to Elevate Your Video Marketing Strategy

“Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days…

Beyond Marketing: Using Video to Address Customer Concerns

The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered when it comes…

3 Ways to Optimize Your Video Advertising Strategy on Facebook

Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last year’s announcement that…

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3 Brands That Have Mastered High-Converting Video

If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using…

Why You Need to Plan Your Video Marketing Strategy in Advance

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different…

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