Taking a leap into your own entrepreneurial endeavor is hard. Bringing a legitimately great idea to life when no one knows who you are or why he or she should believe your claims about what you’re offering…
It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s…
“Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days…
The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered when it comes…
If a picture is worth a thousand words, then video is worth more than a million. Unlike still images, video marketing has the power to not only showcase your brand’s personality and tell an authentic story, but…
You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I…
Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last year’s announcement that…
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If you’re on Facebook, you may have noticed advertisements kicking up in the middle of videos in your news feed. With the introduction of mid-roll ads at the beginning of this year, Facebook is making a move…
If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using…
Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different…
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