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Great Video Marketing Starts with the Script

Think about your favorite movie. It could be a classic, like Casablanca, or modern masterpiece, like Pulp Fiction. These movies have amazing cinematography and great acting, but one of the key elements that makes them so great…

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How Many ‘Hats’ Have You Tried on at Your Company?

As an entrepreneur, you probably feel as though you’re responsible for a million different aspects of your business. It’s your vision after all: You created it. Who else could possibly be better suited than you to make sure…

Top 10 Reasons Your Business Needs a Video

If you want to reach people today, you have to deliver your message in a way that’s fun, informative, and visually interesting. Video reaches people in a way no other medium can. Let’s look at the top…

Video + Marketing = Video Marketing?

To help you understand what video marketing is, we decided to break it down for you! Video: the recording, reproducing, or broadcasting of moving visual images. Marketing: the action or business of promoting and selling products or services, including…

3 Tips for Starting a Company in an Unfamiliar Industry

Launching a company within an industry you know nothing about isn’t impossible. Your ignorance can be a blessing and a burden. Just look at Elon Musk, who has started an array of companies in disparate industries — beginning with…

How to Combat Team Boredom in Proactive, Positive Ways

Why are we becoming a nation of weary workers? The 2016 Udemy Workplace Boredom Study identified a number of reasons, including limited options for skill-set expansion, mindless work, a lack of work, too much work, and distracting…

Explainer Videos: the Best Way to Tempt Prospects

Seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service — from a friend, a co-worker, or maybe…

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