The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands…
Prior to the last two decades, the state of media advertising in America was relatively straightforward. Buy what you can afford in local media, be it newspapers or local TV stations. As you grow, focus on preparing…
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Did you know that there were 536 scripted series released in 2019? That’s at least according to a new piece in the New York Times on a report released last week from the TV network FX, which…
Let’s face it: not all businesses were built for the exhilarating, tantalizing, sales-driving world of content marketing. And that’s okay! Some industries just don’t lend themselves to very engaging visual or written content. No shade, but if…
Let me stop you right now. You’re probably thinking, “Wait—I need more than one video? One is expensive enough!” You’re running a small business, after all—you can’t afford to break the bank on marketing. But what if…
When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’re doing. Maybe you’ve always used…
After reading our blog (and virtually anything else written on the internet ever about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing…
National TV campaigns are notorious for celebrity spokesmen. Whether it’s names like John Cusack, Samuel Jackson, or Jon Hamm lending their voices to a car or a bank brand, or Matthew McConaughey in all his glory waxing…
When you set out to create your company, what was your goal? To help people with a problem by providing your service as a solution? Or just to create something cool, then find the right people who…
Let’s face it: In 2019, we consume so much media online that it is all getting pretty predictable. Ads these days, especially video ads, need to do a lot to stand out. There’s only so many beautifully…
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