Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as…
After reading our blog (and virtually anything else ever written on the internet about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing can…
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You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But…
So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. As of 2016, Facebook reported that 500…
Picture this: you’re a small business owner, and you’re trying to nurture your leads into customers. You’ve already attracted an audience, engaged them on your website, and convinced them to join your mailing list or follow your…
We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus…
The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands…
Prior to the last two decades, the state of media advertising in America was relatively straightforward. Buy what you can afford in local media, be it newspapers or local TV stations. As you grow, focus on preparing…
Did you know that there were 536 scripted series released in 2019? That’s at least according to a new piece in the New York Times on a report released last week from the TV network FX, which…
Let’s face it: not all businesses were built for the exhilarating, tantalizing, sales-driving world of content marketing. And that’s okay! Some industries just don’t lend themselves to very engaging visual or written content. No shade, but if…
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