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How Apple’s Latest Commercial Leaves You Wanting More

While content marketing is a very effective driver of lead growth for your business, you may find yourself wanting to expand your video marketing efforts to include projects with a slightly larger scope. For example, you may…

Your Guide to the 18 Most Important Camera Shots

Even if you know nothing about videos or video production, you’ve probably had this feeling before: you leave a movie theater amazed with the visuals you saw, and you say something like, “That shot where they’re underwater…

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What’s a Director and Does Your Video Really Need One?

“Cut!!” Are you seriously asking what directors do? Isn’t it obvious? Directors direct, of course! Haven’t you seen a pretentious-looking bearded guy in a baseball cap sitting in a high chair in front of an HD TV…

7 Takeaways from Apple’s Latest Promotional Video

On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…

How to Create an Amazing FAQ Video

No matter what company you manage, you get customer questions all the time. Everything from legitimate inquiries on how your products or services work, to trolls just trying to stir up trouble. For example, every business owner…

3 Tips to Help You Nail Your Next Lifestyle Video

Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…

How Can Local Video Marketing Help Small Businesses?

As a small business, your marketing and advertising budget is usually pretty tight. It may be hard to justify spending thousands of dollars or more on a video marketing campaign. But video advertising doesn’t cost nearly as…

How Škoda Turned a Big Idea into a Viral Video

This week, Czech car company Škoda unveiled a new video ad featuring ‘Doug the Dog,’ a giant sheep dog just trying to live his larger-than life as a dog that weighs one ton. In short, it’s adorable.…

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