Client Spotlight: Updater
Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.” This is an effective hook…
Why Mobile Content Drives Sales: An Analysis of Today’s Customer Decision Journey
Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenarios, you’re a digital consumer,…
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Client Spotlight: Honor Yoga
This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…
7 Tips for Creating a Strong Video CTA
A call-to-action (CTA) is the most critical part of any piece of content. It’s the component that drives users to act, and its strength (or weakness) will likely determine the success of the content itself in serving…
Everything You Need to Know About Webinars
What is a Webinar? The word webinar comes from a combination of “web” and “seminar,” so a webinar is a seminar-style workshop or presentation that is hosted online. Webinars have become more popular in recent years, possibly…
How to Use A/B Testing to Improve Your Video
What Is A/B Testing? A/B testing is the process of testing two different versions of a marketing asset by making a minor adjustment to one of the components. Each version is distributed to half of your audience,…
Client Spotlight: JSCULPT
With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific…
How to Plan 2020 Content in Advance
The new year is officially underway, and as marketers and other businesspeople come back into the office, it’s a great time to sit down with a calendar and plan 2020’s video content. One secret to great video…
The Complete Series: Video Trends in 2020
It’s 2020, which means many companies are planning for the new year by developing strategies for their marketing content. Many of those companies will choose to incorporate video content this year, taking advantage of video’s many benefits…
Lemonlight 2019 by the Numbers: A Look Back at the Year’s Content
It’s almost 2020, so our team here at Lemonlight is taking this opportunity to look back on 2019 and all the feats we accomplished this year. We created 2,338 videos in the last 12 months, so we…