How TikTok Is Affecting the Future of Video
Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that…
Why You Should Be Using Video for COVID-19 Updates
No matter where in the world you’re located, it’s likely that you’ve been impacted by COVID-19 in one way or another. As our understanding of the virus continues to develop, it’s becoming increasingly important for both consumers…
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On-Set Health: How to Combat Germs During Production
As cities across the US loosen health and safety regulations aimed at keeping COVID-19 under control, many people are looking to introduce health measures into what used to be day-to-day activities. And while it’s not every day…
Influencers and Video Marketing: How They Join Forces to Boost Your Brand
Love them or hate them, influencers are here to stay. Influencer marketing has become a powerful field in recent years, with many influencers boasting significant followings—and earning hefty paychecks for access to their platforms. Influencer content can…
Everything We Know About Etsy’s New Video Prototype
Etsy recently launched beta testing of an exciting new feature: video for individual product listings. The marketplace company, which typically focuses on handmade or vintage products, effectively kicked off the beta period on May 21st when it…
Tips and Tricks for Sourcing Usable User-Generated Content
User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide. User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content…
How to Make Video Content That Supports Your Sales Team
As stay-at-home restrictions begin to lift in some areas, many brands are turning their attention towards how to drive sales in the coming months. Analysis from Hubspot shows that deals created and closed in mid-May took a…
Must-Watch Video of the Week: The New York Times Promotes Truth
In the latest spot for The New York Times, the media outlet shines a light on the danger of misinformation about the COVID-19 pandemic. The 30-second spot, entitled “The Truth is Essential,” uses the minimalist typed visuals…
How to Decide If Old Video Content Is Still Effective
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be…
Must-Watch Video of the Week: Silk Shows Neighborly Love in Action
This week, Silk is reminding us that “neighbors are still neighbors” with its latest spot. The video is a welcome deviation from the many, many commercials featuring Zoom calls over the last few months, and it doesn’t…