The advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field…
Over the last year, short-form video platforms like TikTok and Instagram Reels became so popular that brands started to capitalize on the trend. But creating short-form content presents a unique challenge, and audiences expect to be either…
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While it may feel like 2021 is just getting started, we’re a few months into the year, and there are already several great commercials to talk about. We’ll go into more detail below, but here are our…
Seven years ago, on April 1, 2014, Lemonlight was born in a spare bedroom in Los Angeles. At the time, the average cost for a 30-second commercial was $342,000, a price point that was unrealistic for many…
Recent data shows that 94% of video marketers consider video an important part of their marketing strategy. And while marketing encapsulates many different types of inbound and outbound efforts, video is especially effective at driving the needle…
For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought. It’s important to make sure that every video you create is accessible to its intended audience, and adding captions…
Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…
Loom is a video messaging platform—one that many brands have started using religiously since they started working from home. If you haven’t used it, the software allows you to record yourself and your screen at the same…
According to Neil Patel, 60% of marketers make a piece of content every single day. And for some marketers (this copywriter included), that number is much higher. So why do many companies invest precious resources into creating…
In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home.…
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