YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s…
Choosing the right production company can make or break the success of your video project. It’s important that when you embark on a video production journey, the company you enlist as your partner is qualified to take…
Go beyond basic marketing theory and become a master by getting our proven marketing tips
straight in your inbox.
If you haven’t worked in production before, you may not be familiar with the term “call sheet.” As you’ll quickly see, your call sheet is your most important asset to help production day run smoothly. Keep reading…
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a…
Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online…
A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, but for…
Instagram is one of the best social media platforms for video content, but as it keeps rolling out new features, it’s getting overwhelming to distinguish between the video options. When you want to share a finished video…
We recently hosted a “Spotlight on TikTok Creators” event as part of our new series of lunchtime chats with industry experts, and the event was a massive success—so much so that we had far too many audience…
Video marketing is anything but one-size-fits-all. What works well for one brand might flop for another, which is why we always recommend putting time and thought into the strategy that aligns best with your audience and goals.…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommend-ability, giving UpCity…
Let’s Talk About Videos
A producer will reach out shortly to explore video ideas for your brand.
