Building an online reputation is generally a good thing. For people to talk about your brand online, they have to know your brand exists. This is the “brand awareness” phase of any marketing strategy, and if people…
Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a…
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It’s time to celebrate! For the third year in a row, Lemonlight has earned a spot on the Inc. 5000 list, which recognizes the fastest-growing private companies in the US. Out of the media companies on the…
If you’ve ever started a creative project of any kind, video or otherwise, you’ve probably heard the term “creative brief.” If you haven’t, you’ve been missing out on a great planning tool to help start your project…
If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…
It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this…
Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that…
No matter where in the world you’re located, it’s likely that you’ve been impacted by COVID-19 in one way or another. As our understanding of the virus continues to develop, it’s becoming increasingly important for both consumers…
As cities across the US loosen health and safety regulations aimed at keeping COVID-19 under control, many people are looking to introduce health measures into what used to be day-to-day activities. And while it’s not every day…
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