When Lemonlight was founded in 2014, our mission was to make video content more accessible to small and mid-sized businesses. Since then, we’ve become one the largest branded content providers in the world. After revolutionizing how video…
Have you ever scrolled through social media on your phone while you watch TV? What about listening to a podcast while monitoring your work email on your laptop? Many of us are guilty of parsing our attention…
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If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s…
Choosing the right production company can make or break the success of your video project. It’s important that when you embark on a video production journey, the company you enlist as your partner is qualified to take…
If you haven’t worked in production before, you may not be familiar with the term “call sheet.” As you’ll quickly see, your call sheet is your most important asset to help production day run smoothly. Keep reading…
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a…
Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online…
A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, but for…
Instagram is one of the best social media platforms for video content, but as it keeps rolling out new features, it’s getting overwhelming to distinguish between the video options. When you want to share a finished video…
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