4 Ways to Use Your Video to Drive New Customers

You have your perfect video that everyone is happy with! Now use it anywhere, at any time, for any reason. Your video can pay off infinitely in a variety of ways. Now let’s think about how to utilize your final product to its full potential. Here are four easy ways to use your video to drive new customers into your business:


1. Website

FINALLY! You can make your video the first thing that viewers see when they go to your business’ website. Once your audience watches the heart of your business unfold, they’ll understand the value of your business. They’ll be much more inclined to trust you and invest in your business!

2. Social Media

Plaster your videos all over social media! Over 75%of Internet users use social media, and your video should be the first thing they see. According to Shareaholic social media drove over 31% of traffic to sites. That’s a big opportunity you can’t afford to miss. Do you have social media videos yet? If not, you should! Not only are 5-15 second social videos quick, but they give a better idea of the brand. IDG found that people are 44% more likely to buy a product after seeing a social media video!

3. Email

People receive hundreds of emails a day. Your emails are boring if you are not including an exciting video at the head of the presentation. Do you know what your competition is doing right now? Lap them with the right audiovisual production. According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%. That’s a huge advantage! Don’t wait – include your video in emails to potential clients, customers, and anyone else!

4. Commercial

Let Lemonlight make your video into a PreRoll commercial that will go right in front of your hyper-targeted audience. We target by zip code, radius, age, income, gender and thousands of other interest points to successfully drive customers to your business. Let us connect your video and your business to your niche customer!

These are just four of the endless ways your video will exponentially enhance your business, brand and sales! Share your video with the world – it deserves to be seen!