By Hope Horner
Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad space or sending more emails to subscribers. We’ve all been there, wondering how to turn leads into sales and get performance metrics back on track.
While every company’s situation is unique, an investment in video production is proven to attract new clients, engage current clients on a deeper level, and broaden overall marketing reach.
Sure, good video isn’t cheap, but the power of video marketing is indisputable. Internet traffic in 2017 is expected to be 74 percent video, and it’s not hard to see why: Video is more eye-catching than text and easier for the brain to digest quickly. In fact, merely including the word “video” in email subject lines can boost the effectiveness of a campaign, with 19 percent higher open rates and 65 percent higher click-through rates. Consumers want more high-quality video, and the companies that can deliver it will win.
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