In today’s digital economy with multi-screen users, the attention span of the average consumer is a mere 8 seconds, according to a recent Microsoft study. In fact, Timetitled their article about Microsoft’s findings as follows: “You Now Have a Shorter Attention Span Than a Goldfish.” About today’s digitalized lifestyle, Time went on to say: “No longer can we boast about 12 seconds of coherent thought.” With this in mind, capturing the attention of prospective customers and clients is a must in any successful video campaign. Introducing animated video!
What is animated video?
Animated videos communicate a message without the use of traditional actors. Instead of being screencast, they tell a story through illustrations as opposed to live action. Wikipedia describes animation as: “the process of making the illusion of motion and change by means of the rapid display of a sequence of static images that minimally differ from each other.” Animation is accomplished through a variety of methods, including: stop motion, digital media, motion picture film, and flash media, to name a few.
Benefits of Animation:
Captures the attention of the viewer by invoking sight, sound, motion and emotion. As a creative form of storytelling, the message comes to life for the audience in a way that far exceeds the dimension found in print ads, billboards, direct mail or radio commercials.
Inspires people to act. In a recent Harvard Business Review article, Harrison Monarth describes storytelling as a “strategic business tool” that “evokes a strong neurological response.” Storytelling is in sharp contrast to data; Monarth goes on to say: “Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”
Serves as a valuable educational tool. If your goal is to inform your audience, animation is an attractive and effective solution. It can bring your message to life with depth and clarity.
Animation and branding go hand in hand. Picture a company logo. No matter how well-designed it may be, creating an animated version of the same logo can elevate your brand and instantly draw in your audience.
Increases visitor engagement. Far more interesting than page after page of web copy, a series of well-executed animations can increase the amount of time a visitor stays on your website. Videos are also easy to share on social media and can aid in company search engine optimization efforts by increasing online visibility.
Boosts customer conversation rates. According to a recent Internet Retailer study, tests performed by StacksandStacks.com “reveal a consumer who views a product video is up to 144% more likely to add that product to her cart than a consumer who watches no video.”
Considering the many benefits of animation, now is the time to take the next step and schedule a video services consultation! You’ll want to work with a reputable company known for developing award-winning animations. A stellar film production team with a host of talented animators and graphic designers is a must. Whether you’re looking for an animated logo, 15-second pre-roll, or longer format project, do your research and partner with a team of professionals who can help bring your vision to life.
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