Vertical Is the New Black: 3 Aspects of an Effective Vertical Video

Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best.

Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video content is consumed, millions of films that were created for the big screen have been repurposed for streaming on handheld devices.

Like Hollywood films, today’s digital video ads still have lights, a camera, and some action, but the stage is now your smartphone, and the audience is everyone. Social media has completely upended the way we view and create videos — and one major factor driving this evolution is the popularity of vertical video.

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Hope Horner

Hope Horner