An effective crowdfunding video has the power to spark an online movement and propel a startup’s vision from dream to reality. With so many entrepreneurs in the digital space, including video in your online campaign can help to capture the attention of your audience and spur them into action. In fact, the right video can make a significant difference in the overall success of a crowd funded project. In a recent Forbes article, How To Make A Crowdfunding Video That Works, Neil St. Clair mentions that projects with videos are “successfully funded at a much higher rate–50% with videos vs. 30% without against an overall average success rate of around 40%.” With this in mind, let’s explore two massively popular crowd funding websites: Indiegogo and Kickstarter.
As “a launchpad for creative and entrepreneurial ideas of every shape and size,” Indiegogo provides the real possibility of bringing ideas to life. To date, more than $800 Million has been raised for projects on the platform, made possible by more than nine million backers. Welcoming ideas “small, large, or larger-than-life,” a world of possibility opens to entrepreneurs around the globe.
Their simple three step formula starts with a pre-launch page to help generate excitement within your social network. Step two involves the crowdfunding stage, which is described as flexible and empowering. Entrepreneurs are able to connect with people from around the world as they raise funds and move closer to making their vision a reality. Step three is the marketplace, where early sales are made possible. In the marketplace, fulfillment tools are provided. Their website states: “for select projects, we even connect you to manufacturing and logistics experts.”
Imagine what a difference a superbly produced video from an expert videographer would make in visitor engagement! Diode Digital reported that “60% of site visitors will watch a video if available.” Still not sold on the power of video? Dr. James McQuivey of Forrester Research stated: “a minute of video is worth 1.8 million words.” With such a tremendous jump in engagement, investing in film production to communicate your vision should be a given.
Described as the “world’s largest funding platform for creative projects,” the platform serves as “a home for film, music, art, theater, games, comics, design, photography, and more.” Their homepage reads: “To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community.” This global community’s projects and products have drawn more than 10 million backers thus far. The company breaks those numbers down further: “Since our launch, on April 28, 2009, 10 million people have backed a project, $2.2 Billion has been pledged, and 100,067 projects have been successfully funded.”
With a simple click of their “start a project” button, a variety of categories are displayed, such as art, music, photography, publishing and more. The process is outlined as follows:
When browsing the “Projects We Love” and “What’s Popular” categories on their homepage, the number of projects with exceptional video production is worth noting. At the time of this article, Prepd Pack – The Lunchbox Reimagined has raised more than $636,000 of their $25,000 goal, and their Kickstarter video describes their innovative system in under three minutes brilliantly. The Kickstarter video for the Stone Cup is under two minutes, and their footage includes stunning scenes from nature as a melodic narrator describes the science behind the invention. So far, they’ve raised nearly $40,000, far exceeding their goal of $6,500.
When a remarkable idea, compelling copy and stellar film production come together, a crowdfunding campaign is far more likely to generate the desired results.
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