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Video Trends in 2020: Authenticity

When you think about the best video content you’ve ever seen, what features made it great? Was it the video’s style or tone? Was it the message of the content? Was it beautiful graphics or outstanding visuals?…

Client Spotlight: Compass

If you’ve ever bought or sold a property, then you know how strenuous the process can be. Before the keys can actually change hands, there are countless hoops to jump through, people to liaise with, and pieces…

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A Beginner’s Guide to Video Hosting

What is Video Hosting? Video hosting is the concept of uploading your video content to be able to distribute it online. There are countless third-party video hosting services, like YouTube, Vimeo, Wistia, and more.  They all serve…

Why Video is Crucial to Your Marketing Automation Strategy

Marketing automation isn’t a new idea, and yet many brands aren’t utilizing the concept to its full potential. When marketing processes are automated, some marketers will plan their content, hit the “schedule” button, and pat themselves on…

What is Social Proof, and How Does It Relate to Video?

Whether you know the term “social proof” or not, you’ve almost definitely experienced the concept. If you’ve ever tried a new yoga studio because a friend suggested it, or bought a skincare product because dermatologists recommended it,…

Client Spotlight: Harvard Westlake

For kids, there’s one birthday rite-of-passage that’s almost universally dreaded: the thank-you note. While it may have been frustrating at the time to thank Aunt Sandra for a sweater you already hated, thank-you notes are a thoughtful…

How to Make the Perfect Holiday Commercial

Everyone loves a great holiday commercial. We’ve all seen the incredibly touching (and often admittedly tear-jerking) ads that begin to circulate the Internet this time of year. While many holiday commercials leave lasting impressions on their audience,…

How to Conduct a Great On-Camera Interview

When many people hear the word “interview,” they shudder at the thought of recruiting for a job or a prestigious program. They might imagine sitting on the other side of a desk from someone in a suit,…

Client Spotlight: Hawke Media

For many companies, annual conferences are a time for learning, networking, and celebrating the year’s events and accomplishments. These memorable events are often captured on video, allowing the occasion to live on as part of the company’s…

How to Use Video as a Recruitment Tool

As companies grow, the need to hire new employees is inevitable. The stages in the hiring process haven’t changed much over the years, but the tactics that companies use to conduct the same steps are evolving every…

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