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5 Essential Elements of a High-Converting Landing Page

An effective advertising campaign is incomplete without a great landing page. But knowing what works and what doesn’t across companies, across industries, and across platforms is difficult. How do you know where to start? Although options for…

Great Video Marketing Starts with the Script

Think about your favorite movie. It could be a classic, like Casablanca, or modern masterpiece, like Pulp Fiction. These movies have amazing cinematography and great acting, but one of the key elements that makes them so great…

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5 Easy Ways to Increase Sales

Author: Michelle Mondonedo If your site is getting lots of traffic, but you’re seeing low conversion rates, there may be some upgrades you can make to give your sales a boost. The experience a user has on…

How to Create an Engaging Crowdfunding Landing Page

Lemonlight and StartEngine hosted an exclusive webinar, “How to create an engaging crowdfunding page.” In case you missed it, here are the essential tips and tricks for the best landing page possible! Remember – the more informative and eye-catching…

How to Combat Team Boredom in Proactive, Positive Ways

Why are we becoming a nation of weary workers? The 2016 Udemy Workplace Boredom Study identified a number of reasons, including limited options for skill-set expansion, mindless work, a lack of work, too much work, and distracting…

Should You Have a Video For Your Startup Business?

Yes. You should definitely have a video for your startup. The best business decisions are made not from your gut, but from carefully researched information. And the numbers around using video to market your business are pretty…

How to Make a Viral Video

Everyone wants their video to go viral. But how, exactly, does that work? Viral videos tend to have one major thing in common: they elicit strong reactions. Sometimes that reaction is laughter or joy, but often videos that…

#Tagging for Success

If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this – #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags…

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