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What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in…

The What and Why of Algorithms

It seems like every few years, the exact same news story rolls around on all our tablets:  “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter…

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Getting Your Team On Board With Video 

After reading our blog (and virtually anything else ever written on the internet about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing can…

Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

Client Spotlight: JSCULPT

With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific…

Raw Footage: What It Is and Why It’s Useful

If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches.  If this…

Client Spotlight: Oat Foundry

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…

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Give us a call at 310.402.0275