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How Squarespace Nailed Multi-Channel Marketing

Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…

Customer Testimonials: How to Share a Deeper Story

We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…

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3 Tips from this Subaru Commercial You Need to Start Using

As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…

Viral Video: How the LA Chargers Killed It on Twitter

Stock footage sometimes gets a bad rap for being cheesy, fake, or just plain bad. But when used correctly, stock footage can be a lifesaver (or a screensaver) that helps you get across an idea visually without…

Donald Glover and the Art of Creating a Memorable Ad Campaign

If we were to label 2019 anything, there’s a very strong case to be made for “Year of the Donald.” No, not that Donald. We’re talking about Donald Glover, the multi-talented, multi-Grammy, multi-Emmy winning singer-writer-actor-creator known for…

How Apple’s Latest Commercial Leaves You Wanting More

While content marketing is a very effective driver of lead growth for your business, you may find yourself wanting to expand your video marketing efforts to include projects with a slightly larger scope. For example, you may…

7 Takeaways from Apple’s Latest Promotional Video

On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…

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