Taking a leap into your own entrepreneurial endeavor is hard. Bringing a legitimately great idea to life when no one knows who you are or why he or she should believe your claims about what you’re offering can be even harder.

If it’s any consolation, I’ve dealt with this issue myself; even serial entrepreneurs face this same dilemma each time they strike out on new ventures. Today, I make a living helping people take their businesses from unknown to renowned using well-crafted videos as a catalyst.

Why video? Well, it’s everywhere, and people are ravenously consuming it. In fact, by 2019, video will comprise 82 percent of all internet traffic, according to Cisco. What’s more, a recently published report by Wyzowl found that 97 percent of businesses that produced explainer videos to draw in customers said those same videos increased users’ comprehension of their services or products.

Showing consumers what your business is all about is important, but videos are also critical to building trust and illustrating why potential customers should want to do business with you.

Read the full article here.