Picture this: you’re a small business owner, and you’re trying to nurture your leads into customers. You’ve already attracted an audience, engaged them on your website, and convinced them to join your mailing list or follow your…
In 2020, video advertising is everywhere. It’s all over your phone, your TV, your local billboards and bus displays, and practically anywhere else where it’s physically possible to upgrade from static to dynamic content. If you want…
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The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands…
For many companies, annual conferences are a time for learning, networking, and celebrating the year’s events and accomplishments. These memorable events are often captured on video, allowing the occasion to live on as part of the company’s…
When people think of marketing videos, they often jump straight to the concept of a commercial. Commercials are designed to get attention, build brand awareness, and ultimately, drive purchases for your product or service. The video below…
Like it or not, some concepts have negative connotations in the minds of consumers. Think gas station hot dogs, supermarket sushi, any experience at the DMV . . . we assume these things will be unenjoyable, often…
Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …
One of the oldest rules in business is that the customer is always right. When it comes to marketing, customers are almost always placed at the forefront of campaigns and strategies. However, many businesses have another “customer”…
When you think about your favorite fictional characters, what do you imagine their voices sound like? What about your favorite historical figures – those who lived in an era before their tone and vocal quirks could be…
National TV campaigns are notorious for celebrity spokesmen. Whether it’s names like John Cusack, Samuel Jackson, or Jon Hamm lending their voices to a car or a bank brand, or Matthew McConaughey in all his glory waxing…
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