Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…
We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…
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Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
At some point, your company will need a product video. Even if your “product” is a service you provide instead of a tangible object to purchase, you’ll still want to create some form of product video to…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
Stock footage sometimes gets a bad rap for being cheesy, fake, or just plain bad. But when used correctly, stock footage can be a lifesaver (or a screensaver) that helps you get across an idea visually without…
Technology companies have been taking advantage of video marketing for ages now. From Apple’s iconic 1984 commercial (say what you will about the irony of the video today…) to modern-day animated explainer videos, most tech companies know…
While content marketing is a very effective driver of lead growth for your business, you may find yourself wanting to expand your video marketing efforts to include projects with a slightly larger scope. For example, you may…
In the world of social media activism, it feels like any old Tweet can be just as politically motivating as an old-school public awareness campaign. But if you really want to fire up your marketing AND make…
Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…
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